Does running special deals and promotions while offering incentives to your Twitter followers increase your net worth? Will your best clients participate? Doubtful…
Posts tagged as:
buzz marketing
Twitter: Glorified autoresponder?
by Urs E. Gattiker on 2010/06/09 · 14 comments 11,363 views
in c micro-blogging Twitter,d business Fortune 500,d business SME
ComMetrics weekly review: Control, profits and stats in social media
by Urs E. Gattiker on 2010/05/17 · 11 comments 12,449 views
The ComMetrics social media diary is our summary of who we met in the social media space, as well as marketing buzz, metrics trends and tidbits worth sharing.
Tagged as: best practice, buzz marketing, c micro-blogging Twitter, degrees of separation, Facebook, measurement, social media measurement, standards
Forget inbound marketing, engagement is key
by Urs E. Gattiker on 2010/05/12 · 12 comments 10,014 views
in b why benchmark successes,c corporate blogging,c micro-blogging Twitter,e marketing 101 serving a need
Everybody wants a million followers on Twitter or Facebook, but most can only dream of such numbers. What factors are critical for better follower-engagement?
Tagged as: best practice, Bill Gates, buzz marketing, Facebook, SM monitoring group on Xing, social media buzz, social media influence, twitter
ComMetrics weekly review: Highs, lows and oddities in social media
by Urs E. Gattiker on 2010/05/10 · 14 comments 8,746 views
The ComMetrics social media diary is our summary of who we met in the social media space, as well as marketing buzz, metrics trends and tidbits worth sharing.
Tagged as: actionable metrics, benchmark, best practice, buzz marketing, ComMetrics weekly SM review, social media buzz, social media influence, social media measurement, why benchmark SM?
4 things Mom forgot about social media
by Urs E. Gattiker on 2010/04/28 · 16 comments 9,882 views
Is your corporate social media strategy working? Are you maybe inundating clients with unnecessary chatter? Are they getting burned out and no longer engaging?
Tagged as: actionable metrics, best metrics, best practice, buzz marketing, measurement, social media measurement, social media strategy
Social media marketing: Can I trust you?
by Urs E. Gattiker on 2009/12/30 · 61 comments 20,541 views
in c blogging - case studies,d business ethics,e marketing 101 KISS
This case study outlines how social media is used to push products by leveraging power users’ personal brand via quotes and testimonials.
Tagged as: best practice, brand building, branding, building trust, buzz marketing, personal brand, trust
ComMetrics weekly review: Taliban to IBM via Microsoft
by Urs E. Gattiker on 2009/12/20 · 19 comments 12,900 views
Who says you cannot get Twitter to teach Microsoft new tricks? IBM and Facebook’s research projects reveal great insights, plus free tools and more!
Tagged as: a analytics taking action, buzz marketing, c micro-blogging Twitter, media monitoring group, Microsoft Powerpoint, research, social media, social media influence, social media measurement, social media monitoring
Crowd-wisdom fails businesses
by Urs E. Gattiker on 2009/12/10 · 38 comments 23,552 views
Crowdsourcing has been praised as a creative, efficient trend that will outlast the recession, but it often falls short of its promise. We explain why.
Tagged as: achieving success, Bonobos.com, buzz marketing, crowdsourcing, innovation, measurement, social media measurement, stage of development, wisdom of crowds
ComMetrics weekly review: Google to Barcamp Liechtenstein via Amazon
by Urs E. Gattiker on 2009/11/15 · 14 comments 9,538 views
ComMetrics Week in Review: Smart social media marketing, from Google to a super barcamp in Vaduz and Amazon spamming Twitter accounts, free tools and more!
Tagged as: barcamp, barcamp Liechtenstein, bcli, buzz marketing, c corporate blogging, Facebook, Google does evil, social media, social media measurement, social media monitoring, Swiss privacy commissioner
ComMetrics weekly review: Xing to Picasso via MoMA
by Urs E. Gattiker on 2009/11/08 · 14 comments 9,522 views
ComMetrics Week in Review: Smart social media marketing, from Picasso to the Museum of Modern Arts in New York. Plus, free tools and more!
Tagged as: B2B, best practice, buzz marketing, Facebook, Google Dashboard, media monitoring group, Museum of Modern Arts, Picasso Museum Barcelona, social media measurement