Old Spice does it again, but this time with a self-love affair. We show how social media marketing without a sales purpose shatters your return on investment (ROI).
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buzz marketing
Going viral or selling product: ROI anyone?
by Urs E. Gattiker on 2011/09/22 · 23 comments 14,331 views
in d business failures,d business Fortune 500,e marketing 101 cost-benefit ROI
Top 10 forgotten social media questions
by Urs E. Gattiker on 2011/09/16 · 19 comments 12,891 views
Trying to gain a competitive edge through social media? Unless you can answer these 10 questions succinctly and honestly, your return on investment (ROI) will not materialize anytime soon.
Tagged as: best practice, buzz marketing, diane von furstenberg, measure for impact, measurement, media metrics, new york fashion, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, why social media
10 case studies: Is management on board?
by Urs E. Gattiker on 2011/09/07 · 11 comments 14,538 views
in b why benchmark failures,d business Fortune 500,d business SME
Trying to gain a competitive edge through social media? This guide shows small businesses how to leverage social media efforts to achieve return on investment (ROI).
Tagged as: best practice, Booz Allen, buzz marketing, Comcast, Dell, Geneva Forum, Google, Mammut, Marie-Christine Schindler, Mashable, measure for impact, Neutrik, non-profit, reputation management, show me the data, social media marketing, social media measurement, social media monitoring, social networking, The New York Times, U.S. Army
Achieving social media ROI: The definitive guide
by Urs E. Gattiker on 2011/08/31 · 17 comments 11,675 views
in a analysis: gaining insights,e marketing 101 cost-benefit ROI,white papers checklists
Trying to gain a competitive advantage through social media? This definitive guide shows what to look for in measurement and monitoring efforts to achieve return on investment (ROI).
Tagged as: best practice, buzz marketing, measure for impact, measurement, media metrics, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking
Can infographics show you the money?
by Urs E. Gattiker on 2011/08/24 · 16 comments 57,221 views
in a analysis: gaining insights,a analytics: rating and ranking - who's #1,a dos and don'ts,e marketing 101 style matters,white papers checklists,white papers research,z most popular posts
History teaches that deception is an easy way to get people’s attention. Some infographics may accentuate the positive to point us to the truth, but most just create confusion.
Tagged as: bar graph, best practice, box plot, buzz marketing, Edward R. Tufte, flowchart, line graph, measure for impact, measurement, media metrics, Pareto chart, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, sparkline, Stephan Few
Why did Toyota ignore successful Old Spice?
by Urs E. Gattiker on 2011/08/10 · 12 comments 12,239 views
in b why benchmark failures,d business Fortune 500,e marketing 101 social media trendwatch
Toyota is trying to rebuild its brand and reputation. We explain how they can improve by taking a page from Old Spice to go viral, fire their ad agency and then…
Tagged as: best practice, brand management, brand vs. reputation, buzz marketing, Ford, measure for impact, measurement, media metrics, Old Spice, reputation management, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, Toyota, Toyota Motors, tv advertising, video advertising, viral marketing
Privacy and free speech in the UK: Who wins?
by Urs E. Gattiker on 2011/05/30 · 10 comments 11,935 views
A Twitter user posted a list of celebrities who allegedly obtained injunctions to hide details of their private lives. Should privacy override freedom of speech?
Tagged as: buzz marketing, Datenschutz, Facebook, freedom of speech, gossip, Imogen Thomas, Memima Khan, national jurisdiction, privacy, right to privacy, Ryan Giggs, social media marketing, super-injunction, twitter, viral marketing
5 elements of effective social media monitoring
by Urs E. Gattiker on 2010/09/22 · 24 comments 18,753 views
in a analytics smarter & actionable KPIs,b why benchmark analytics,white papers checklists
Demonstrating effective social media marketing is difficult. Monitoring tools that enable the use of benchmarking tests can help, BUT 5 more things are needed.
Tagged as: buzz marketing, social media marketing, social media marketing tool, social media measurement, social media monitoring
Pakistan floods appeal: Getting social media followers to donate
by Urs E. Gattiker on 2010/09/01 · 18 comments 15,274 views
Facebook, Google Buzz and Twitter can help non-profits raise funds. We present examples of successes and failures to help you adjust your strategy accordingly.
Tagged as: aid money, American Red Cross, buzz marketing, disaster response, donors, facebook friends, floods, followers, man made disaster, measurement, media coverage, nonprofits, political image, social media measurement, telethons, text messaging, tourist destination
ComMetrics weekly review: Coca-Cola crashes World Cup, pirates cause mayhem
by Urs E. Gattiker on 2010/06/28 · 9 comments 8,137 views
Summary of trends and flops in the social media space: Ambush marketing and metrics on everything from World Cup to Coca-Cola, Twitter to Gulf of Aden pirates.
Tagged as: buzz marketing, ComMetrics weekly review, social media measurement