Social media monitoring, measurement: Who is winning the power struggle between Google and Facebook? Could the onslaught of Christmas bargains change eCommerce?
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white papers research
ComMetrics weekly review: Smarter tweets and shopping
by Urs E. Gattiker on 2010/11/08 · 16 comments 9,963 views
in a dos and don'ts,social media diary,white papers research
ComMetrics weekly review: Kids and mobile Internet
by Urs E. Gattiker on 2010/11/01 · 17 comments 10,147 views
Social media monitoring, measurement: Is Google winning the social-search war? Making mobile internet affordable and getting kids to use smartphones effectively.
Tagged as: benchmark test, best practice, consumer behavior, developing countries, high speed internet, internet penetration, kids online, mobile internet, purchasing power parity, social media marketing, Windows 7
Facebook: Friending, unfriending and being naked
by Urs E. Gattiker on 2010/10/13 · 20 comments 13,934 views
in a analytics smarter & actionable KPIs,white papers research
Social media monitoring, social media strategy: Who is winning the ‘PR vs. social media’ war? How to be ahead of the competition.
Tagged as: best practice, Facebook user behavior, online education, online research, social media marketing, social media monitoring, why benchmark
ComMetrics weekly review: iPhone and mobile learning stumbles
by Urs E. Gattiker on 2010/09/27 · 19 comments 25,769 views
Social media monitoring, social media strategy: And the winner is? Research: Stephanie Assmann. Google: loosening your privacy. Apple: e-learning fails the grade.
Tagged as: internet-linked phones, iPhone and learning, mobile learning, Projektschule Arth Goldau
ComMetrics weekly review: Ferrari loses, WEF blunders as Asia soars
by Urs E. Gattiker on 2010/09/06 · 18 comments 14,831 views
in d business wef davos,social media diary,white papers research
Social media KPIs, measurement ROI, Twitter success metrics, luxury brands, reputation: With the largest Internet population, China becomes THE luxury market.
Tagged as: brand management, luxury brand, public image, reputation management, social media marketing, viral marketing
Social media’s failed acid test: Pakistan disaster response
by Urs E. Gattiker on 2010/08/25 · 40 comments 23,078 views
How emergency social data are aggregated, triaged and reported, and how we act on it matters. Most important is discovering why it fails to help disaster victims.
Tagged as: American Red Cross, crisis data, disaster response, emergency management, emergency response, emergency social data, social disaster response, social media communication, social media measurement
Digital detox: Confessions of a social media addict
by Urs E. Gattiker on 2010/07/07 · 20 comments 9,021 views
Constant use of digital media can make multitaskers less effective in their work. Here are some strategies for unplugging from the demand of digital devices…
Tagged as: social media, social media addiction, social media measurement, social media monitoring
ComMetrics weekly review: iPhone to EFF via World Bank
by Urs E. Gattiker on 2009/12/13 · 4 comments 11,156 views
in a analytics tools,social media diary,white papers research
Who says Apple’s iPhone is special – not Switzerland! Plus, the unlikeliness of crowdsourcing and social media ROI, how Facebook changed policy, free tools and more!
Tagged as: benchmark software, best metrics, best practice, blog benchmark, cost-benefit analysis, EFF, Electronic Frontier Foundation, Facebook, iPhone, KPI, privacy, privacy protection, ROI, SMART metrics, social media, social media monitoring
ComMetrics weekly review: Xing to Picasso via MoMA
by Urs E. Gattiker on 2009/11/08 · 14 comments 9,524 views
ComMetrics Week in Review: Smart social media marketing, from Picasso to the Museum of Modern Arts in New York. Plus, free tools and more!
Tagged as: B2B, best practice, buzz marketing, Facebook, Google Dashboard, media monitoring group, Museum of Modern Arts, Picasso Museum Barcelona, social media measurement
ComMetrics weekly review: FTC to marketing via Twitter
by Urs E. Gattiker on 2009/10/11 · 11 comments 8,152 views
in c corporate blogging,social media diary,white papers research
ComMetrics Week in Review: FTC creates double-standard for bloggers, Twitter helps customer engagement, re-focus on inbound marketing. Plus free tools and more!
Tagged as: backchannel on Twitter, brand monitoring, celebrity endorsement, email Marketing, FTC, social media measurement, social media strategy for recruiting, WordPress plugins