mycoke

They all left Second Life after internal benchmarking exercises showed things were not going so well. Usually we say – name, content and brand matter – everything else is frosting. However, as the experiences of famous brands with Second Life demonstrate, brand is not everything in the virtual world. Instead, changing the act regularly, offering […]

Tagged as: advertising, AOL, benchmarking, buzz marketing, Coke's virtual world, cokestudios, ComMetrics, failure, Mercedes-Benz, Milan Fashion Week, mycoke, Second Life, social media influence, virtual world, Wells Fargo