Mashable and TIME magazine fail to understand Twitter: it gets you no closer to clients and doesn’t change how we do business. We give you the real truth.
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Second Life
Mashable and TIME’s Twitter failure
by Urs E. Gattiker on 2009/10/01 · 15 comments 40,372 views
4 Lessons we can Learn from Mercedes-Benz, AOL and Wells Fargo
by Urs E. Gattiker on 2008/03/26 1 views
They all left Second Life after internal benchmarking exercises showed things were not going so well. Usually we say – name, content and brand matter – everything else is frosting. However, as the experiences of famous brands with Second Life demonstrate, brand is not everything in the virtual world. Instead, changing the act regularly, offering […]
Tagged as: advertising, AOL, benchmarking, buzz marketing, Coke's virtual world, cokestudios, ComMetrics, failure, Mercedes-Benz, Milan Fashion Week, mycoke, Second Life, social media influence, virtual world, Wells Fargo