One of our readers has read about Going Solo – an upcoming conference in Lausanne (see logo below) and wanted to know if he should attend AND what he might get out of it. I tried to assess this issue from my perspective. Please keep in mind that I have registered myself, paid the fee […]
Posts tagged as:
social media influence
4 Critical Steps Toward Better Serving Your Market Niche
by Urs E. Gattiker on 2008/03/27 · 7 comments 1 views
in a analytics smarter & actionable KPIs,e marketing 101 serving a need
One of our readers has sent us a question. We think you might be interested in hearing about our answer to this reader. The question below addresses the strategic issue about how to identify and serve one’s niche more effectively, while making one’s blog more attractive to the target audience(s). The question posted to us […]
Tagged as: a analytics taking action, benchmarking, better traffic, buzz marketing, ComMetrics.com, measurement, niche, reaching readers, social media buzz, social media influence, target audience
4 Lessons we can Learn from Mercedes-Benz, AOL and Wells Fargo
by Urs E. Gattiker on 2008/03/26 1 views
They all left Second Life after internal benchmarking exercises showed things were not going so well. Usually we say – name, content and brand matter – everything else is frosting. However, as the experiences of famous brands with Second Life demonstrate, brand is not everything in the virtual world. Instead, changing the act regularly, offering […]
Tagged as: advertising, AOL, benchmarking, buzz marketing, Coke's virtual world, cokestudios, ComMetrics, failure, Mercedes-Benz, Milan Fashion Week, mycoke, Second Life, social media influence, virtual world, Wells Fargo
7 Days of Shocks Unnerve Investors: Social Media to the Rescue
by Urs E. Gattiker on 2008/03/23 1 views
London hedge fund Endeavour Capital loses 27% David Rubenstein, co-founder of the Carlyle Group fails to save $22bn Carlyle Capital Corporation (CCC) fund JPMorgan wanted to buy Bear Stearns for $2 a share, upped the price to $10 (remember, in Dec. 2007 the share price was over $80 and more than 30% of the stock […]
Tagged as: a analytics taking action, Bank LGT, Bear Stearns, benchmarking, buzz marketing, ComMetrics.com, Credit Suisse faces FSA inquiry, David Rubenstein, Endeavour Capital, financial markets, investment fund, JPMorgan, Liechtenstein, measurement, private banking, social media buzz, social media influence
Sensible Metrics Make a Difference or Why Less Traffic is Better
by Urs E. Gattiker on 2008/03/20 1 views
Everybody wants to measure performance of social media efforts – nevertheless, do these metrics make sense? Telling me that defining the right objectives for my blog sounds helpful. Even advice given regarding the need for measuring accomplishments against targets set is useful. However sometimes we compare apples with oranges and confuse matters more than we […]
Tagged as: a analytics taking action, benchmarking, buzz marketing, CEO being on a diet, ComMetrics.com, control variables, framework for measuring blogging success, measurement, mediating variables, moderating variables, social media buzz, social media influence, user outcomes
Before You Start a Corporate Blog, Tie Your Shoe Laces Properly
by Urs E. Gattiker on 2008/03/18 1 views
Ever more Fortune 500 and a few smaller outfits want to start their corporate blogs or have already blazed down that trail ahead of you… Nevertheless, a successful blog is a journey and not a destination. Hence, tie your shoe laces and get yourself ready for the long run. We address this in more detail […]
Tagged as: a analytics taking action, benchmarking, building brand, buzz marketing, ComMetrics.com, measurement, online communication, social media buzz, social media influence, target audience
Benchmarking Firefox 3.0 Beta 4: Did the Test Follow Good or Best Practice?
by Urs E. Gattiker on 2008/03/16 · 3 comments 1 views
in b why benchmark analytics,b why benchmark failures,d business Fortune 500
Everybody is awaiting Firefox 3.0 and many are in midst of testing the Beta 4 version Recently we came across another test and we started to ask if the journalist had followed good or best practice, a mix or none at all. We address this in more detail and outline why most tests comparing the […]
Tagged as: a analytics taking action, Acid 3 standards compliance test, Adrian Kingsley-Hughes, benchmarking, buzz marketing, ComMetrics.com, comparison, Firefox 3.0 Beta 4, Firefox browser, good practice, measurement, social media buzz, social media influence, Sun-Spider JavaScript Benchmark
Who is Responsible for your Benchmarks?
by Urs E. Gattiker on 2008/03/13 1 views
in a analytics smarter & actionable KPIs,b why benchmark successes
Everybody gives lip serve to how important benchmarking exercises are. How can it then be that we leave the benchmarking of webpages, e-commerce sites, blogs and social media campaigns to the geeks, webmasters and techies in the firm? We address this in more detail and outline why c-level executives should worry or better take charge! […]
Tagged as: a analytics taking action, benchmarking, buzz marketing, ComMetrics.com, comparison, measurement, online media, rankings, social media buzz, social media influence, successful blogging
How to Benchmark your Sponsoring Efforts in Sports and the Arts
by Urs E. Gattiker on 2008/03/10 1 views
Unless your firm sees a benefit from sponsoring polo events or a corporate blog, why sponsor anything or spend time on producing a good webpage with great content? If you intend to sponsor a women’s volleyball team or decide to produce great content for the corporate website, finding the correct answer to two questions seems […]
Tagged as: a analytics taking action, benchmarking, buzz marketing, ComMetrics.com, measurement, pro blogger, return on blogging, social media buzz, social media influence
No free lunch with Apple, Microsoft, Nokia and China Mobile
by Urs E. Gattiker on 2008/03/06 1 views
The price people are willing to pay for software, hardware or mobile phones is coming down. In turn, Microsoft and Nokia are facing new threats, while Apple may not enjoy its iPhone honeymoon much longer. These days one can purchase a computer for Euro 400 or less. The machine may give you 2GB of RAM. […]
Tagged as: 4G wireless, a analytics taking action, benchmarking, BlackBerry, buzz marketing, China Mobile, ComMetrics.com, Google, iPhone, measurement, Nokia, open source software, Picasa, price strategy, roaming the world handset, social media buzz, social media influence, tech trend, Vodafone, Windows Vista