We monitor Facebook and Twitter as some of the presenters suggested to do if we care about social media influence. We can top this by confirming that our CEO has done a video that is spreading via YouTube and viral channels. In fact, we believe that our customers are engaged.So what? How much does this […]
Posts tagged as:
social media influence
SMIuk08 Conference: How BBC learned to engage
by Urs E. Gattiker on 2008/06/15 1 views
SMIuk08 Conference: So blogs are dead or is your CEO’s video on YouTube the answer?
by Urs E. Gattiker on 2008/06/12 · 2 comments 1 views
Okay, so everybody is making a video and YouTube is king. Your boss is convinced that you have to put more videos on YouTube to reach and engage a larger audience. As an owner of an SME, do you care about traffic and the fuzzy feeling and buzz you might get or is it the […]
Tagged as: #SMIuk08, blog, brand, c micro-blogging Twitter, engaging customers, joining the conversation, SMIuk09, social media influence, social networks, video, video versus blog
social media metrics ropes to skip: What you must do before benchmarking away
by Urs E. Gattiker on 2008/05/14 · 3 comments 1 views
in a analytics smarter & actionable KPIs,a analytics taking action
Are you using Feedburner, Feedblitz, Google Groups, Yahoo Groups or other free services. By doing so, you may antangonize your target audience. So before benchmarking – do some house cleaning first. Recently much attention has been focusing on metrics and benchmarking. We have posted some material ourselves including links to important metrics stuff on the […]
Tagged as: a analytics taking action, benchmarking, blogs measuring hits, buzz marketing, ComMetrics.com, measurement, ranking blogs, social media buzz, social media influence
social media radar: The social media influence conference
by Urs E. Gattiker on 2008/04/23 · 1 comment 1 views
Are you trying to assess a social media monitoring service? Are you sure that your social media efforts have an impact? What are the strengths and weaknesses of your social media campaign? READ ON… Recently we told you about an interesting conference – Going Solo – Ropes to Skip. Today we point out another one […]
Tagged as: benchmarking social media, benchmarking software, buzz marketing, innovation, measuring success, social media influence, social media radar
Getting news online: Reducing your biggest time waster
by Urs E. Gattiker on 2008/04/21 1 views
in a analytics: rating and ranking - who's #1,e marketing 101 serving a need
Little applications that pop-up on your computer screen every 3 minutes (or more) or an RSS feed demanding your attention to another news item is becoming ever more common for people at work. All this ensures that your productivity flow is interrupted at regular intervals throughout the day. We tell you how to minimize these […]
Tagged as: benchmarking yourself, news aggregator, personal news, personal productivity, productivity 101, return on blogging, RSS feed, social media influence, time management, waste time
Twitter: Means getting a better conference experience
by Urs E. Gattiker on 2008/04/18 · 4 comments 1 views
So post-it notes and notebooks is what Twitter is to blogs – a sort of micro-blogging that is becoming ever more popular with users. Some have argued that all this microblogging is helping us to become less effective Some people have compared post-it notes and notebooks to what Twitter is to blogs. However, Twitter is […]
Tagged as: #forrmarketing08, a analytics taking action, benchmarking, benchmarking software, c micro-blogging Twitter, ComMetrics.com, Facebook, Forrester's Marketing Forum 2008, ranking blogs, social media influence, T-Mobile
Daily Me: Benchmarking Arianna Huffington
by Urs E. Gattiker on 2008/04/08 1 views
Web wins in White House race – but besides being good for Arianna Huffington’s daily me blogging – is it any good for you voters out there? More than a decade ago the technology specialist, Nicholas Negroponte, pro-phesied the emergence of the Daily Me – a fully personalized newspaper. During these times, the US presidential […]
Tagged as: a analytics taking action, Arianna Huffington, benchmarking, buzz marketing, ComMetrics.com, editor-in-chief, Huffingtonpost.com, measurement, Paris Hilton again, social media buzz, social media influence, trebled traffic
Social media: Intel shows how e-proxy can be done effectively in a case study #1
by Urs E. Gattiker on 2008/04/04 1 views
Intel is using the SEC’s new default electronic delivery process for e-proxy materials smartly. 2008-04-02 Intel Corporation demonstrated that the Security and Exchange Commission’s (SEC – U.S. regulatory agency) new default electronic delivery process for e-proxy materials works GREAT if used correctly. We have been watching about 200 companies or there abouts using the new […]
Tagged as: a analytics taking action, benchmarking, buzz marketing, ComMetrics.com, e-proxy, Intel, measurement, notice-and-access, notice-and-access option, SEC, Securities and Exchange Commission, social media buzz, social media influence
Google, Digg.com and Twitter: Why such Drive-By Traffic is of Little Value
by Urs E. Gattiker on 2008/04/02 · 3 comments 1 views
Google can definitely steer some traffic your way. Unfortunately, search engine traffic is quite often low quality traffic that will not stay around. Accordingly, search engine traffic gets what it wants from your website, thereafter, it moves on to another site on the net. The same applies to traffic coming from social bookmarking sites such […]
Tagged as: a analytics taking action, benchmarking, benchmarking traffic, buzz marketing, c corporate blogging, ComMetrics.com, freelancer, Going Solo, growing a business, measurement, search entine traffic, social media influence, successful blogger
Tidbit about BBC News Blogs: Posting Comments is a Nightmare
by Urs E. Gattiker on 2008/04/09 · 3 comments 1 views
in a analytics: rating and ranking - who's #1,b why benchmark failures
How to make sure much of the conversation is being lost in the shuffle; or what it takes to stop the conversation before it had a chance to start What to do to stop the conversation from continuing when using social media tools. BBC has its own blogs, of course. These are successful destinations for […]
Tagged as: BBC News Blogs, Bryan Eisenberg, buzz marketing, ComMetrics.com, error message 502, Jakob Nielsen, new media, New York Times, posting comment, Scoble, social media buzz, social media influence, user friendliness