Social media marketing and monitoring: Are we at the dawn of the next Internet bubble? And what does systemic risk mean for our environment?
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social media ROI
ComMetrics weekly review: 2010 in numbers
by Urs E. Gattiker on 2011/01/10 · 19 comments 11,358 views
in d business ethics,social media diary,white papers research
2011 trends: Corporate governance and woman-power
by Urs E. Gattiker on 2011/01/06 · 22 comments 13,109 views
in d business ethics,d business failures,d business Fortune 500,d business regulation,d business wef davos
Women CEOs and board members are a minority. Few may be willing to put their heads above the parapet but greater gender diversity helps the company’s bottom line.
Tagged as: business ethics, corporate governance, digi-minimalism, personal improvement, quality versus quantity, research methodology, risk management, sentiment analysis, social media best practice, social media ROI, time management, validity of research findings
ComMetrics weekly review: 1-2-3, digi-minimalism!
by Urs E. Gattiker on 2011/01/03 · 11 comments 8,054 views
in e marketing 101 social media trendwatch,social media diary,white papers checklists,white papers research
Social media monitoring, social media strategy: 3 required duties for 2011 to avoid getting frustrated with social media or having a PR disaster on your hands.
Tagged as: business ethics, corporate governance, digi-minimalism, personal improvement, quality versus quantity, research methodology, risk management, sentiment analysis, social media best practice, social media ROI, time management, validity of research findings
Warren Buffett: 3 steps to pass the test
by Urs E. Gattiker on 2010/12/29 · 15 comments 8,698 views
in a analytics smarter & actionable KPIs,a analytics: rating and ranking - who's #1,b why benchmark analytics,d business failures
Retweets of research conducted by Gallup or Harris are not a proxy for trust. Our 3 tips for separating the wheat from the chaff in the research department.
Tagged as: business ethics, corporate governance, research methodology, risk management, sentiment analysis, social media best practice, social media ROI, tools for sentiment analysis fail validity test, validity of research findings
ComMetrics weekly review: Stay safe and share the moment
by Urs E. Gattiker on 2010/12/27 · 18 comments 9,662 views
in e marketing 101 social media trendwatch,white papers research
Social media monitoring, social media strategy: Self-reported computer/Internet crime and social networking rates increasing – will trends continue in 2011?
Tagged as: business ethics, corporate governance, research methodology, risk management, sentiment analysis, social media best practice, social media ROI, tools for sentiment analysis fail validity test, validity of research findings
Christmas and luxury brands
by Urs E. Gattiker on 2010/12/22 · 22 comments 16,314 views
in d business ethics,d business failures,e marketing 101 style matters,white papers research
The stars align between teams and corporations, but luxury brands try to prove us wrong this Christmas Season – with sometimes-tacky results.
Tagged as: business ethics, corporate governance, GAP, Gucci, Hermès, Hublot, luxury brand, Piaget, Prada, risk management, social media best practice, social media ROI, social networking, social networks
ComMetrics weekly review: Trendy social media
by Urs E. Gattiker on 2010/12/20 · 19 comments 8,189 views
in e marketing 101 social media trendwatch,social media diary
Social media monitoring, social media strategy: What Apple, Gawker, Android and YouTube teach about risk management, customer service and information security.
Tagged as: business ethics, computing in a cloud, corporate governance, cyber-wars, DDoS, information security, risk management, social media best practice, social media ROI, social networking, social networks, webinar, Wikileaks
2011 trends: YouTube and social media ROI
by Urs E. Gattiker on 2010/12/15 · 27 comments 13,270 views
Social media monitoring, social media strategy: 3 trends and tips for demonstrating the benefits of proper video sharing to your bottom line.
Tagged as: best practice, customer engagement, customer relationship management, HowTo video, media trends, monitoring tools, online marketing, return on investment, ROI with higher average revenue per customer, social media analytics, social media best practice, social media ROI, social networking, social networks, YouTube video
ComMetrics weekly review: Cloud computing and cyber-wars
by Urs E. Gattiker on 2010/12/13 · 30 comments 10,658 views
Social media monitoring, social media strategy: What Wikileaks, PayPal, Visa and PostFinance can teach us about cloud computing, fairness and trust.
Tagged as: business ethics, computing in a cloud, corporate governance, cyber-wars, DDoS, information security, risk management, social media best practice, social media ROI, social networking, social networks, webinar, Wikileaks
2011 trends: Social media monitoring and ROI
by Urs E. Gattiker on 2010/12/08 · 24 comments 11,960 views
in a analytics smarter & actionable KPIs,a analytics taking action,a analytics: rating and ranking - who's #1,b why benchmark analytics,b why benchmark failures,b why benchmark successes,e marketing 101 social media trendwatch
Social media monitoring, social media strategy: 3 trends and tips for demonstrating the benefits of proper social media analytics to your bottom line.
Tagged as: best practice, media metrics, media trends, monitoring tools, performance appraisal, return on investment, ROI with higher average revenue per customer, social media analytics, social media best practice, social media risk, social media ROI, social networking, social networks