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outsourcing your blog

case study: eBookers or how to skip the ropes

by Urs E. Gattiker on 2008/09/11 1 views

in c blogging - case studies

eBookers chose Blogwerk AG to manage the editorial content of its blog(s) – a classical exercise in outsourcing. But the results one gets from using this approach may not help build the brand. I illustrate some of the pitfalls.