British comedian Darius Davies takes Beck’s beer …. or fails with the company’s new blog adventure. This is a case where a brand and its advertising agency have managed to break most good practice guidelines bloggers adhere to. Besides questionable content the blog is not very user-friendly at all – easy navigation remains a pipe dream. This post explains why beer lovers will not want to re-visit this blog is explained below – read and learn.
Posts tagged as:
blog benchmarking
FT ComMetrics Global 500 blogs case study: Beck’s beer
by Urs E. Gattiker on 2008/12/13 · 11 comments 1 views
in a dos and don'ts,b why benchmark failures,c blogging - case studies,d business Fortune 500
FT ComMetrics Global 500 blogs case study: American Express
by Urs E. Gattiker on 2008/12/02 · 6 comments 1 views
in a dos and don'ts,c blogging - case studies,d business Fortune 500,d business SME
American Express’ strategy for its corporate blog is only the start. Making it happen is what counts. This post addresses AMEX’s approach to blogging that uses content tailored to the needs of small business owners. The post addresses the issue of brand building and getting the cash register to ring with this social media project.
Tagged as: American Express blog, benchmark data, blog benchmarking, blog metrics, FT ComMetrics Blog Index, FT Global 500, Guy Kawasaki, Key Performance Indicator, social media measurement
Twitter: Being more effective with Tweet Deck
by Urs E. Gattiker on 2008/11/27 · 25 comments 1 views
TweetDeck allows you to organize your list of contacts in Twitter by grouping tweets and creating lists alternatives that we can deploy in a joint panel. So you may miss a few tweets but get hold of the important ones – better time management…
Tagged as: Adobe Air, benchmnark data, blog benchmarking, blog metrics, c micro-blogging Twitter, free tool, interesting tools, Mumbai terrorists, social media measurement, time management, Tweet Deck, tweets, TwitterSafe
customer feedback: Who are my subscribers
by Urs E. Gattiker on 2008/11/22 1 views
Have you started thinking about customer or reader segments for your blog or social media offerings?
Do you have a particular set of early adopters that share some common traits?
This posts demonstrates with a case how you can set-up an online survey (with an example for you to use) – nice and easy – get feedback from your blog readers, whilst better serving your target audience – we show you how.
Tagged as: benchmarking data, blog benchmarking, blog metrics, blog subscriber feedback, customer feedback, customer survey, Eric Ries, feedreader, mail subscribers, social media measurement, subscription statistics
FT ComMetrics Global 500 blogs: Case study Volvo
by Urs E. Gattiker on 2008/11/19 1 views
in c blogging - case studies,c corporate blogging,d business Fortune 500
Do the blogging efforts by Volvo Buses and Volvo Ocean Race corporate bloggers achieve their objectives? Do these blogs reach their target audience? We took a measuring stick and checked it out. The case study ends with some suggestions that, if implemented, will help improve things quickly without much work for the corporate bloggers at Volvo.
Tagged as: benchmark data, blog benchmarking, blog metrics, corporate blogs, environmental issues, Fortune 500 blogging, Fortune 500 company, FT ComMetrics Blog Index, FT Global 500, Google PageRank, social media measurement, transportation and the environment, Volvo Buses, Volvo Ocean Race, Yahoo Backlinks
FT ComMetrics Global 500 blogs case study: Royal Bank of Canada
by Urs E. Gattiker on 2008/12/10 · 7 comments 1 views
in a dos and don'ts,c blogging - case studies,c corporate blogging,d business Fortune 500
Launching a corporate blog is only the start. Making it happen – with students – is what counts for the Royal Bank of Canada. This post addresses the Royal Bank of Canada’s approach to blogging that uses content tailored to the needs of a particular group of customers. The post addresses the issue of brand building and getting the cash register to ring with this social media project.
Tagged as: benchmnark data, blog benchmarking, blog metrics, comment nugget index, consistency index, conversation index, FT ComMetrics Blog Index, measure blog success, return on engagement, Royal Bank of Canada blog, social media measurement