In theory, building a press kit will give you a chance to stand out from the crowd and get you noticed. But these days, your press kit might end up in the trash bin before it is even looked at. We tell you what to watch out for if you want to succeed in the rat-race to get media attention.
From the category archives:
b why benchmark failures
Media kits: Getting it right
by Urs E. Gattiker on 2009/04/16 · 5 comments 8,857 views
in b why benchmark failures,c blogging - case studies,d business SME
FT ComMetrics Global 500 blogs case study: Beck’s beer
by Urs E. Gattiker on 2008/12/13 · 11 comments 1 views
in a dos and don'ts,b why benchmark failures,c blogging - case studies,d business Fortune 500
British comedian Darius Davies takes Beck’s beer …. or fails with the company’s new blog adventure. This is a case where a brand and its advertising agency have managed to break most good practice guidelines bloggers adhere to. Besides questionable content the blog is not very user-friendly at all – easy navigation remains a pipe dream. This post explains why beer lovers will not want to re-visit this blog is explained below – read and learn.
Tagged as: Beck's, blog benchmarking, blog metrics, Budweiser, c micro-blogging Twitter, FT ComMetrics Blog Index, FT Global 500, InBev, measure blog success, social media measurement, Stella Artois, why benchmark SM?
Benchmarking Firefox 3.0 Beta 4: Did the Test Follow Good or Best Practice?
by Urs E. Gattiker on 2008/03/16 · 3 comments 1 views
in b why benchmark analytics,b why benchmark failures,d business Fortune 500
Everybody is awaiting Firefox 3.0 and many are in midst of testing the Beta 4 version Recently we came across another test and we started to ask if the journalist had followed good or best practice, a mix or none at all. We address this in more detail and outline why most tests comparing the […]
Tagged as: a analytics taking action, Acid 3 standards compliance test, Adrian Kingsley-Hughes, benchmarking, buzz marketing, ComMetrics.com, comparison, Firefox 3.0 Beta 4, Firefox browser, good practice, measurement, social media buzz, social media influence, Sun-Spider JavaScript Benchmark
Tidbit about BBC News Blogs: Posting Comments is a Nightmare
by Urs E. Gattiker on 2008/04/09 · 3 comments 1 views
in a analytics: rating and ranking - who's #1,b why benchmark failures
How to make sure much of the conversation is being lost in the shuffle; or what it takes to stop the conversation before it had a chance to start What to do to stop the conversation from continuing when using social media tools. BBC has its own blogs, of course. These are successful destinations for […]
Tagged as: BBC News Blogs, Bryan Eisenberg, buzz marketing, ComMetrics.com, error message 502, Jakob Nielsen, new media, New York Times, posting comment, Scoble, social media buzz, social media influence, user friendliness