2010-12-06 Update – various links added and tidbits here and there. The study of business is afflicted by confusion between: – the results of a survey of what people think about the world and – a survey of what the world is really like. Newspapers, broadcasters and consultants will start to distinguish bogus surveys from […]
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Business school rankings from the Financial Times: Do we need them?
by Urs E. Gattiker on 2008/01/30 1 views
8 reasons that speak for having a corporate blog
by Urs E. Gattiker on 2008/01/22 · 2 comments 1 views
The blogging technology platform, when properly executed, provides boards, customers, management, suppliers with a transparent platform to seriously engage one another on the issues. It can provide you with a low-cost, highly effective means to establish a credible dialogue and allow directors and management to obtain feedback from a wider variety of stakeholders with differing […]
Tagged as: blogging and ROI, blogging goes corporate, c corporate blogging, CASEScontact network, CASEScontact.org, ComMetrics, ComMetrics.com, corporate blogs, corporate boards, directory of Fortune 500 companies that have business b, Fortune 500 Business Blogging Wiki, Google, info.CyTRAP.eu, Social Text, Urs+E.+Gattiker CyTRAP+Labs, Wired Magazine, Yahoo!
bloggers can have too much influence: Saudi jails Fouad al-Farhan
by Urs E. Gattiker on 2008/01/16 1 views
caught in a web of censorship in corporate social media we often focus on ROI – but blogging for freedom, accurate news reporting and people’s rights can hardly be measured using return-on-investment as a benchmark Searching for freedom, dignity, justice, equality, Shura and all the remaining Islamic values which are missing… may be far more […]
Tagged as: benchmark, blogging in Saudi Arabia, blogosphere, civil liberties, ComMetrics, ComMetrics.com, conversation marketing, CyTRAP Labs, Fouad al-Farhan, info.CyTRAP.eu, measurement, measurement tools, ROI, ROI of social media, SEO marketing, social media, usability, web censorship
the mission of ComMetrics
by ComMetrics Team on 2008/01/15 · 1 comment 1 views
in a analytics taking action,a analytics: rating and ranking - who's #1,a dos and don'ts,b why benchmark analytics,b why benchmark successes,e marketing 101 KISS,e marketing 101 serving a need,f standards - client focus, customer exp.
about ComMetrics contact us follow us on Twitter not another blog our business model why benchmark In corporate settings one is sometimes asked 2 questions about social media, namely: 1) what does success look like, and 2) how do we show this to our management? ComMetrics is about answering the above two questions for management. […]
Tagged as: benchmark, blogosphere, ComMetrics, ComMetrics.com, CyTRAP Labs, info.CyTRAP.eu, measurement, measurement tools, ROI, ROI of social media, SEO marketing, social media, usability