Everybody wants to measure performance of social media efforts – nevertheless, do these metrics make sense? Telling me that defining the right objectives for my blog sounds helpful. Even advice given regarding the need for measuring accomplishments against targets set is useful. However sometimes we compare apples with oranges and confuse matters more than we […]
Posts tagged as:
ComMetrics.com
Sensible Metrics Make a Difference or Why Less Traffic is Better
by Urs E. Gattiker on 2008/03/20 1 views
Before You Start a Corporate Blog, Tie Your Shoe Laces Properly
by Urs E. Gattiker on 2008/03/18 1 views
Ever more Fortune 500 and a few smaller outfits want to start their corporate blogs or have already blazed down that trail ahead of you… Nevertheless, a successful blog is a journey and not a destination. Hence, tie your shoe laces and get yourself ready for the long run. We address this in more detail […]
Tagged as: a analytics taking action, benchmarking, building brand, buzz marketing, ComMetrics.com, measurement, online communication, social media buzz, social media influence, target audience
Benchmarking Firefox 3.0 Beta 4: Did the Test Follow Good or Best Practice?
by Urs E. Gattiker on 2008/03/16 · 3 comments 1 views
in b why benchmark analytics,b why benchmark failures,d business Fortune 500
Everybody is awaiting Firefox 3.0 and many are in midst of testing the Beta 4 version Recently we came across another test and we started to ask if the journalist had followed good or best practice, a mix or none at all. We address this in more detail and outline why most tests comparing the […]
Tagged as: a analytics taking action, Acid 3 standards compliance test, Adrian Kingsley-Hughes, benchmarking, buzz marketing, ComMetrics.com, comparison, Firefox 3.0 Beta 4, Firefox browser, good practice, measurement, social media buzz, social media influence, Sun-Spider JavaScript Benchmark
Who is Responsible for your Benchmarks?
by Urs E. Gattiker on 2008/03/13 1 views
in a analytics smarter & actionable KPIs,b why benchmark successes
Everybody gives lip serve to how important benchmarking exercises are. How can it then be that we leave the benchmarking of webpages, e-commerce sites, blogs and social media campaigns to the geeks, webmasters and techies in the firm? We address this in more detail and outline why c-level executives should worry or better take charge! […]
Tagged as: a analytics taking action, benchmarking, buzz marketing, ComMetrics.com, comparison, measurement, online media, rankings, social media buzz, social media influence, successful blogging
How to Benchmark your Sponsoring Efforts in Sports and the Arts
by Urs E. Gattiker on 2008/03/10 1 views
Unless your firm sees a benefit from sponsoring polo events or a corporate blog, why sponsor anything or spend time on producing a good webpage with great content? If you intend to sponsor a women’s volleyball team or decide to produce great content for the corporate website, finding the correct answer to two questions seems […]
Tagged as: a analytics taking action, benchmarking, buzz marketing, ComMetrics.com, measurement, pro blogger, return on blogging, social media buzz, social media influence
No free lunch with Apple, Microsoft, Nokia and China Mobile
by Urs E. Gattiker on 2008/03/06 1 views
The price people are willing to pay for software, hardware or mobile phones is coming down. In turn, Microsoft and Nokia are facing new threats, while Apple may not enjoy its iPhone honeymoon much longer. These days one can purchase a computer for Euro 400 or less. The machine may give you 2GB of RAM. […]
Tagged as: 4G wireless, a analytics taking action, benchmarking, BlackBerry, buzz marketing, China Mobile, ComMetrics.com, Google, iPhone, measurement, Nokia, open source software, Picasa, price strategy, roaming the world handset, social media buzz, social media influence, tech trend, Vodafone, Windows Vista
good practice or best practice: what shall it be?
by Urs E. Gattiker on 2008/02/21 · 1 comment 1 views
We have stories filed under the main category: good practice preventing flops (you are here – main category browse down for more info) data and statistics marketing 101 usability and friendliness What is the difference between good practice and best practice? The terms may be used interchangeably but mean different things. Here we outline how […]
Tagged as: b why benchmark failures, best practice, BI, Business Intelligence, buzz, buzz marketing, ComMetrics, ComMetrics.com, CyTRAP+Labs, good practice, info.CyTRAP.eu, InfoSec, preventing flops, risk management, what is a marketing flop
b browser usage varies enormously: ignore Firefox at your peril
by Urs E. Gattiker on 2008/02/20 1 views
We all know that one must watch for cultural (e.g., religion, language) and commercial (e.g., no credit cards used here) differences. As well, technical factors could result in different usability or interface requirements across countries. Here we focus on technical differences or peculiarities, since these are the most likely ones to trip up your site. […]
Tagged as: BI, Business Intelligence, buzz, buzz marketing, ComMetrics, ComMetrics.com, CyTRAP+Labs, European Union, European Union Member States, Firefox, Firefox usage, IE7, info.CyTRAP.eu, InfoSec, Microsoft Internet Explorer, risk management
a Alexa.com continues to fail businesses with inaccurate usage numbers
by Urs E. Gattiker on 2008/02/16 · 4 comments 1 views
in b why benchmark analytics,b why benchmark successes,white papers research
Usage varies enormously across Europe. – bloggers may want to boycott Alexa.com rankings, and – Silicon Valley may not always get it right. Things around the world are getting more complicated for sure. Hence, firms that focus on understanding and respecting differences across cultures and countries will do better. In that context, we came across […]
Tagged as: alexa toolbar, Alexa.com, B Kontakte Russia, b why benchmark analytics, BI, bloggers boycotting Alexa.com rankings, Business Intelligence, buzz, buzz marketing, ComMetrics, ComMetrics.com, CyTRAP+Labs, info.CyTRAP.eu, InfoSec, installing programs on corporate PC, LinkedIn.com, Plaxo.com, risk management, sample, sample bias, Silicon Valley, StudiVZ, valleywag.com, Xing, Xing.com
Getting sued for ranking lawyers: Avvo.com wins court battle
by Urs E. Gattiker on 2008/01/31 1 views
While Avvo.com ratings are useless at best, the judge felt, ratings and reviews are, by their very nature, subjective and debatable. To the extent that the plaintiffs lawsuit has focused a spotlight on how ludicrous the rating of attorneys (and judges) has become, more power to them but…. Should American lawyers be exposed to consumer […]
Tagged as: Avvo ratings, benchmark, blogosphere, Case No. C07-0920RSL, ComMetrics, ComMetrics.com, CyTRAP Labs, First Amendment, Global MBA rankings from the Financial Times, info.CyTRAP.eu, interpretation of data, measurement, measurement tools, objectively verifiable data, research bias, ROI, ROI of social media, SEO marketing, social media, subjective assessment, U.S. District Court Dismisses Case Against Avvo, usability