Succeeding on Twitter means avoiding making some of the most obvious mistakes, such as: Mistake 1 – let us wait Mistake 2 – NOT moderating the aggregate Twitter feed, Mistake 3 – focusing on absolute number of followers we explained this here: social media – ropes to skip – Twitter – FAQ #1 Mistake 4 […]
Posts tagged as:
ropes to skip
social media ropes to skip: Twitter FAQ #4
by Urs E. Gattiker on 2008/06/17 · 2 comments 1 views
social media ropes to skip: C-level blogs FAQ #1 what have Southwest Airlines, JetBlue and Delta Airlines in common?
by Urs E. Gattiker on 2008/05/27 · 1 comment 1 views
This starts a series of posts about c-level (CEO, CIO, COO) or c-suite blogging. Here we focus on three airlines and their corporate blogs. All three airlines use social media channels to reach their target audiences in different ways and they all have had their successes and failuresWe have tried to outline some of the […]
Tagged as: airline blogs, benchmarking software, Delta Airlines, JetBlue, ropes to skip, social media disasters, Southwest Airlines
launching a blog ropes to skip #1: Reputation management
by Urs E. Gattiker on 2008/05/24 1 views
You might as well avoid some of the mistakes I made as a blogger. Here are some of the things you should avoid from doing, thereby saving yourself much time and effort Recently somebody asked me something similar to: Hi Urs I launched a blog called xyz and I am trying to build it up […]
Tagged as: a analytics taking action, Jaap Stronks on You Tube, reputation management, ropes to skip, SEO, social media marketing, social media measurement, successful blogger, Urs E. Gattiker on You Tube
social media ropes to skip: Twitter FAQ 3 why should I join and use Twitter?
by Urs E. Gattiker on 2008/05/19 1 views
Going Solo Live – during the Going Solo conference, some interesting thoughts and issues were shared about Twitter. In the meantime I was trying to convince the editors of HRM the Journal that had just launched a social network to open HRM the Journal on Twitter. I asked my Twitter network and new Going Solo […]
Tagged as: benchmarking software, c micro-blogging Twitter, Dominic Jones, effective benchmarking, FAQ, Going Solo, HRM the Journal, Kevin Anderson, ropes to skip, smart users, social media, Stowe Boyd, Suw Charman, Twitter network, using Twitter effectively
social media ropes to skip: Twitter FAQ #2
by Urs E. Gattiker on 2008/05/13 · 2 comments 1 views
Using metrics for assessing your social media efforts can be a disaster. Worst is when making some unnecesary mistakes, thereby wasting your and your customer’s time. These errors could even upset some important people. Social Media is made up of an easy to use toolset that allows people and small companies to communicate using different […]
Tagged as: c micro-blogging Twitter, cultural diversity, Danish cartoons, pace of life, predictors of personality traits, Prophet Muhammad, ropes to skip, tweets, Twitter content, Twitter mistakes, Twitter spam attack
social media ropes to skip: Twitter FAQ #1
by Urs E. Gattiker on 2008/05/07 1 views
2008 Democratic Primary in the U.S. – great case study for successful micro-blogging on Twitter by WCNC newsroom. BELOW is a collection of questions we have been asked more than once. The answers can help everyone getting up to speed on these issues, supporting clients or, most importantly, convincing one’s boss about the importance of […]
Tagged as: 2008 Democratic Primary, benchmarking software, buzz marketing, c micro-blogging Twitter, FAQ #1, news tweets primary, ropes to skip, social media, WCNC
One of our readers has read about Going Solo – an upcoming conference in Lausanne (see logo below) and wanted to know if he should attend AND what he might get out of it. I tried to assess this issue from my perspective. Please keep in mind that I have registered myself, paid the fee […]
Tagged as: a analytics taking action, benchmarking, buzz marketing, ComMetrics.com, entrepreneurship, freelancer, Going Solo, measurement, ropes to skip, social media, social media buzz, social media influence, start-up, Stephanie Booth, Stowe Boyd