Are you using Feedburner, Feedblitz, Google Groups, Yahoo Groups or other free services. By doing so, you may antangonize your target audience. So before benchmarking – do some house cleaning first. Recently much attention has been focusing on metrics and benchmarking. We have posted some material ourselves including links to important metrics stuff on the […]
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a analytics smarter & actionable KPIs
social media metrics ropes to skip: What you must do before benchmarking away
by Urs E. Gattiker on 2008/05/14 · 3 comments 1 views
in a analytics smarter & actionable KPIs,a analytics taking action
social media metrics: Trust is earned, so building up the RIGHT readership takes time
by Urs E. Gattiker on 2008/05/04 · 3 comments 1 views
For some it is traffic for others it is getting their friends to read what they write on their blogs. For me it is being able to grasp what the company’s products are about and how we can maintain our competitive edge.Writing a blog does help with this challenge. Accordingly, getting more traffic is a […]
Tagged as: benchmarking blogs, benchmarking software, blogger inferiority complex, buzz marketing, David Bradley, Kami Huyse, Louis Gray, pro blogger, ranking lists, social media, traffic ranking
4 Critical Steps Toward Better Serving Your Market Niche
by Urs E. Gattiker on 2008/03/27 · 7 comments 1 views
in a analytics smarter & actionable KPIs,e marketing 101 serving a need
One of our readers has sent us a question. We think you might be interested in hearing about our answer to this reader. The question below addresses the strategic issue about how to identify and serve one’s niche more effectively, while making one’s blog more attractive to the target audience(s). The question posted to us […]
Tagged as: a analytics taking action, benchmarking, better traffic, buzz marketing, ComMetrics.com, measurement, niche, reaching readers, social media buzz, social media influence, target audience
Who is Responsible for your Benchmarks?
by Urs E. Gattiker on 2008/03/13 1 views
in a analytics smarter & actionable KPIs,b why benchmark successes
Everybody gives lip serve to how important benchmarking exercises are. How can it then be that we leave the benchmarking of webpages, e-commerce sites, blogs and social media campaigns to the geeks, webmasters and techies in the firm? We address this in more detail and outline why c-level executives should worry or better take charge! […]
Tagged as: a analytics taking action, benchmarking, buzz marketing, ComMetrics.com, comparison, measurement, online media, rankings, social media buzz, social media influence, successful blogging
getting your corporate blog noticed: Pretending not to care
by Urs E. Gattiker on 2008/03/01 1 views
in a analytics smarter & actionable KPIs,d business Fortune 500
Of course, you care that your readers consume, converse and participate in your blog venture. Read on we tell you more about this challenge. You are a chartered accountant, investment counsellor, real estate agent, lawyer, engineer, or venture capital professional. Have you decided to blog or participate as a c-level executive by contributing to your […]
Tagged as: 91 days to building a better corporate blog, blogging like a pro, ComMetrics.com framework for measuring blogging success, Digg ComMetrics, getting noticed, golden rule, participation metric, Stumble upon, The ComMetrics Report
first steps on the way to build brand while blogging like a pro
by Urs E. Gattiker on 2008/02/27 1 views
This post addresses goals 1-4. A follow up post will discuss goals more If you intend to make money from advertising on your site (e.g., with Google ads) or to sell books, this post will not interest you. If you are blogging for your own pleasure – maybe this is interesting. However, if you are […]
Tagged as: blogosphere, brand building, buzz marketing, ComMetrics, CyTRAP Labs, measurement, smarter benchmarks, social media, sucessful blogging, target audience, type of content