Social media monitoring, social media strategy: 3 trends and tips for demonstrating the benefits of your Twitter and Facebook strategy to your bottom line.
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a analytics smarter & actionable KPIs
2011 trends: Social media marketing and ROI
by Urs E. Gattiker on 2010/11/24 · 30 comments 16,578 views
in a analytics smarter & actionable KPIs,d business SME,e marketing 101 social media trendwatch
8 guidelines for fostering social media engagement
by Urs E. Gattiker on 2010/10/27 · 21 comments 23,333 views
Using Twitter, writing blog posts or acquiring Facebook fans is ever more considered to result in better customer relationship management. We show you why it may indicate failure
Tagged as: best practice, checklist, corporate blog, customer engagement, reputation management, social media flops, social media marketing, social media monitoring, Twitter monitoring
Facebook: Friending, unfriending and being naked
by Urs E. Gattiker on 2010/10/13 · 20 comments 13,930 views
in a analytics smarter & actionable KPIs,white papers research
Social media monitoring, social media strategy: Who is winning the ‘PR vs. social media’ war? How to be ahead of the competition.
Tagged as: best practice, Facebook user behavior, online education, online research, social media marketing, social media monitoring, why benchmark
4 ways to foster dialogue with corporate blogs
by Urs E. Gattiker on 2010/10/06 · 21 comments 80,325 views
in a analytics smarter & actionable KPIs,a dos and don'ts,c corporate blogging
Social media monitoring, social media strategy: Who is winning? Key definitions from KPI experts to help you find your way and improve social media performance.
Tagged as: best practice, checklist, corporate blog, social media marketing, social media monitoring, Twitter monitoring
5 elements of effective social media monitoring
by Urs E. Gattiker on 2010/09/22 · 24 comments 18,757 views
in a analytics smarter & actionable KPIs,b why benchmark analytics,white papers checklists
Demonstrating effective social media marketing is difficult. Monitoring tools that enable the use of benchmarking tests can help, BUT 5 more things are needed.
Tagged as: buzz marketing, social media marketing, social media marketing tool, social media measurement, social media monitoring
Measuring social media to boost ROI
by Urs E. Gattiker on 2010/07/14 · 40 comments 15,396 views
in a analytics smarter & actionable KPIs,a analytics: rating and ranking - who's #1,b why benchmark analytics
Effective and efficient social media metrics result in actions that boost social media ROI. We outline four risks that must be managed on the road to success.
Tagged as: information hazards, managing information, risk management, ROI of social media, social media measurement, why ROI fails
Boosting ROI through social media measurement
by Urs E. Gattiker on 2010/06/30 · 25 comments 11,320 views
in a analytics smarter & actionable KPIs,a analytics taking action
Examples illustrate how a better understanding of the relationship between operating metrics and social media activities can affect your company’s bottom line.
Tagged as: actionable insights, actionable metrics, Key Performance Indicator, KPI, ROI, social media marketing, social media measurement, social media monitoring, social media ROI
Social media metrics: 5 critical steps to success
by Urs E. Gattiker on 2010/04/07 · 14 comments 14,602 views
in a analytics smarter & actionable KPIs,b why benchmark analytics
What do you want: useless vanity metrics or data that convinces your boss and helps improve your social media impact? You can get there in 5 easy steps.
Tagged as: best metrics, best practice, cost-benefit analytis, KPI, measurement problems, media measurement, qualitative measures, quantitative measures, social media influence, social media measurement, statistical pattern
Using the right blog metrics
by Jay Baer on 2010/02/10 · 51 comments 16,643 views
in a analytics smarter & actionable KPIs,c corporate blogging,great guest posts
Every type of blog has a different set of appropriate KPIs, so you must understand why you are blogging, and which 3 metrics to use to measure your success.
Tagged as: analytics taking action, benchmarking, best metrics, blog metrics, effective metrics, free webinar, jay baer, measurement, social media measurement, why benchmark SM?
Financial Times: Is blogging good value?
by Urs E. Gattiker on 2008/07/12 1 views
in a analytics smarter & actionable KPIs,a analytics taking action
Web 2.0 technologies are here to stay, and social media is becoming an important tool for public relations experts and marketing gurus.One development has been the slow but steady increase in CEOs, CIOs and other topc executives blogging – communicating with important stakeholders using new media. However, is all this social media effort worth the […]
Tagged as: buzz marketing, c-suite blogging, Financial Times, indicators, measurement, ROI, social media, Web 2.0