Posts tagged as:

sentiment analysis

ComMetrics weekly review: Stay safe and share the moment

by Urs E. Gattiker on 2010/12/27 · 18 comments 9,661 views

in e marketing 101 social media trendwatch,white papers research

Social media monitoring, social media strategy: Self-reported computer/Internet crime and social networking rates increasing – will trends continue in 2011?

Tagged as: business ethics, corporate governance, research methodology, risk management, sentiment analysis, social media best practice, social media ROI, tools for sentiment analysis fail validity test, validity of research findings

Sentiment analysis for online content: Honest?

by Urs E. Gattiker on 2009/09/03 · 56 comments 37,128 views

in a analytics taking action,b why benchmark analytics,c blogging - case studies,c micro-blogging Twitter

Sentiment analysis is gaining in popularity, so we evaluated some sentiment analysis programs for Twitter, etc. Do they measure what they are supposed to? Did findings make sense? We report our disastrous findings.

Tagged as: b why benchmark analytics, best practice, brand monitoring, buzz marketing, KPIs, reliability, sentiment analysis, sentiment analysis software, sentiment indicators, social media measurement, social media metrics, social media monitoring, social media tracking, tools for sentiment analysis fail validity test, Twitter test, validity, why benchmark SM?

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