ComMetrics cost classification model for social media marketing: Presents the five phases to achieve a full cost accounting and deliver return on investment.
Posts tagged as:
2011 trends
Social business: The maturity model
by Urs E. Gattiker on 2011/02/21 · 26 comments 20,312 views
3 golden rules for building social capital
by Urs E. Gattiker on 2011/02/17 · 12 comments 17,210 views
We outline three strategies to improve social capital with social networks and discuss how it affects your bottom line. Follow these tips and improve performance.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, social capital, social CRM, social media policy, social media ROI, social network, social network trends, strong ties, Voestalpine AG, weak ties
ComMetrics weekly review: Football rocked by EU court
by Urs E. Gattiker on 2011/02/14 · 11 comments 11,087 views
Social media ROI trends and best practice: Another bank falls on its face trying to exert too much control, while the Premier League of football gets smacked by an EU court.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, Commonwealth Bank of Australia, social media policy, social network trends, sports marketing, Xing Social Media Monitoring