Unless your firm sees a benefit from sponsoring polo events or a corporate blog, why sponsor anything or spend time on producing a good webpage with great content? If you intend to sponsor a women’s volleyball team or decide to produce great content for the corporate website, finding the correct answer to two questions seems […]
Posts tagged as:
benchmarking
How to Benchmark your Sponsoring Efforts in Sports and the Arts
by Urs E. Gattiker on 2008/03/10 1 views
No free lunch with Apple, Microsoft, Nokia and China Mobile
by Urs E. Gattiker on 2008/03/06 1 views
The price people are willing to pay for software, hardware or mobile phones is coming down. In turn, Microsoft and Nokia are facing new threats, while Apple may not enjoy its iPhone honeymoon much longer. These days one can purchase a computer for Euro 400 or less. The machine may give you 2GB of RAM. […]
Tagged as: 4G wireless, a analytics taking action, benchmarking, BlackBerry, buzz marketing, China Mobile, ComMetrics.com, Google, iPhone, measurement, Nokia, open source software, Picasa, price strategy, roaming the world handset, social media buzz, social media influence, tech trend, Vodafone, Windows Vista