4 rules for social media success: Luxury brands

My nickel:

Whatever channels promote awareness are the ones to pursue, and even though some time and patience must be invested, engaging in social media and blogging ARE as important to business as the FAX machine was previously.
And the early adopters will benefit as they log more hours and refine their practices and posts and perhaps slowly gain ground.

But the point is they will over time gain ground. By being clever? Maybe…By being real? Definitely!
.-= ´s last blog ..Social Networking: Am I Still Wasting Time? =-.

Larry, thanks for this comment.nnQUBE,u00a0AsmallWorld andu00a0Elixio (PS. click on names to visit website) are interesting examples ofu00a0u00a0social communities that try to select their members based on certain factors (e.g., income and age). u00a0Although it is not always clear how they decide who to admit and who to reject:nn”Members are invited through the community itself or alternatively can register by emailing qube@quintessentially.com“.nPS: quintessentially – company that owns QUBE – is a Concierge service in the UK with membership fees of u00a3750 – 24,000 per yearnnGilt (click to visit website) is an online store that tries to sell luxury goods at a discount. u00a0However, one cannot purchase some of the most famous brandsu00a0through this channel. u00a0Hence, I am not sure how it relates to using social media more effectively as a luxury brand.nnCartier, Mont Blanc, Aston Martin, Tiffany and others use QUBE for running traditional banner ads. However, I wonder if this allows these brands to really connect to the active QUBER or AsmallWorld members. It might be a better idea to host a forum or to sponsor a sweepstake competition.nnQUBE,u00a0AsmallWorld andu00a0Elixio are communities whose success from the luxury brand’s point of view depends on how desirable their users are (e.g., willingeness to engage with brand).nMost importantly, without having a supporting social media presence (e.g., blogs, newsletters and NO – a flash presentation will not do, thank you) it is unlikely that such communities can help luxury brands to improve relations with members from within these communities. nnIt seems the examples you have shown are interesting but if they will succeed is still unclear. Most importantly, unless luxury brands brush up on social media skills they will eventually discover that spending money on these communities is not effective.nnRespectfullynUrs @ComMetticsnn

Larry, thanks for this comment.nnQUBE,u00a0AsmallWorld andu00a0Elixio (PS. click on names to visit website) are interesting examples ofu00a0u00a0social communities that try to select their members based on certain factors (e.g., income and age). u00a0Although it is not always clear how they decide who to admit and who to reject:nn”Members are invited through the community itself or alternatively can register by emailing qube@quintessentially.com“.nPS: quintessentially – company that owns QUBE – is a Concierge service in the UK with membership fees of u00a3750 – 24,000 per yearnnGilt (click to visit website) is an online store that tries to sell luxury goods at a discount. u00a0However, one cannot purchase some of the most famous brandsu00a0through this channel. u00a0Hence, I am not sure how it relates to using social media more effectively as a luxury brand.nnCartier, Mont Blanc, Aston Martin, Tiffany and others use QUBE for running traditional banner ads. However, I wonder if this allows these brands to really connect to the active QUBER or AsmallWorld members. It might be a better idea to host a forum or to sponsor a sweepstake competition.nnQUBE,u00a0AsmallWorld andu00a0Elixio are communities whose success from the luxury brand’s point of view depends on how desirable their users are (e.g., willingeness to engage with brand).nMost importantly, without having a supporting social media presence (e.g., blogs, newsletters and NO – a flash presentation will not do, thank you) it is unlikely that such communities can help luxury brands to improve relations with members from within these communities. nnIt seems the examples you have shown are interesting but if they will succeed is still unclear. Most importantly, unless luxury brands brush up on social media skills they will eventually discover that spending money on these communities is not effective.nnRespectfullynUrs @ComMetticsnn

Larry, thanks for this comment.nnQUBE,u00a0AsmallWorld andu00a0Elixio (PS. click on names to visit website) are interesting examples ofu00a0u00a0social communities that try to select their members based on certain factors (e.g., income and age). u00a0Although it is not always clear how they decide who to admit and who to reject:nn”Members are invited through the community itself or alternatively can register by emailing qube@quintessentially.com“.nPS: quintessentially – company that owns QUBE – is a Concierge service in the UK with membership fees of u00a3750 – 24,000 per yearnnGilt (click to visit website) is an online store that tries to sell luxury goods at a discount. u00a0However, one cannot purchase some of the most famous brandsu00a0through this channel. u00a0Hence, I am not sure how it relates to using social media more effectively as a luxury brand.nnCartier, Mont Blanc, Aston Martin, Tiffany and others use QUBE for running traditional banner ads. However, I wonder if this allows these brands to really connect to the active QUBER or AsmallWorld members. It might be a better idea to host a forum or to sponsor a sweepstake competition.nnQUBE,u00a0AsmallWorld andu00a0Elixio are communities whose success from the luxury brand’s point of view depends on how desirable their users are (e.g., willingeness to engage with brand).nMost importantly, without having a supporting social media presence (e.g., blogs, newsletters and NO – a flash presentation will not do, thank you) it is unlikely that such communities can help luxury brands to improve relations with members from within these communities. nnIt seems the examples you have shown are interesting but if they will succeed is still unclear. Most importantly, unless luxury brands brush up on social media skills they will eventually discover that spending money on these communities is not effective.nnRespectfullynUrs @ComMetticsnn

Larry, thanks for this comment.nnQUBE,u00a0AsmallWorld andu00a0Elixio (PS. click on names to visit website) are interesting examples ofu00a0u00a0social communities that try to select their members based on certain factors (e.g., income and age). u00a0Although it is not always clear how they decide who to admit and who to reject:nn”Members are invited through the community itself or alternatively can register by emailing qube@quintessentially.com“.nPS: quintessentially – company that owns QUBE – is a Concierge service in the UK with membership fees of u00a3750 – 24,000 per yearnnGilt (click to visit website) is an online store that tries to sell luxury goods at a discount. u00a0However, one cannot purchase some of the most famous brandsu00a0through this channel. u00a0Hence, I am not sure how it relates to using social media more effectively as a luxury brand.nnCartier, Mont Blanc, Aston Martin, Tiffany and others use QUBE for running traditional banner ads. However, I wonder if this allows these brands to really connect to the active QUBER or AsmallWorld members. It might be a better idea to host a forum or to sponsor a sweepstake competition.nnQUBE,u00a0AsmallWorld andu00a0Elixio are communities whose success from the luxury brand’s point of view depends on how desirable their users are (e.g., willingeness to engage with brand).nMost importantly, without having a supporting social media presence (e.g., blogs, newsletters and NO – a flash presentation will not do, thank you) it is unlikely that such communities can help luxury brands to improve relations with members from within these communities. nnIt seems the examples you have shown are interesting but if they will succeed is still unclear. Most importantly, unless luxury brands brush up on social media skills they will eventually discover that spending money on these communities is not effective.nnRespectfullynUrs @ComMetticsnn

Larry, thanks for this comment.nnQUBE,u00a0AsmallWorld andu00a0Elixio (PS. click on names to visit website) are interesting examples ofu00a0u00a0social communities that try to select their members based on certain factors (e.g., income and age). u00a0Although it is not always clear how they decide who to admit and who to reject:nn”Members are invited through the community itself or alternatively can register by emailing qube@quintessentially.com“.nPS: quintessentially – company that owns QUBE – is a Concierge service in the UK with membership fees of u00a3750 – 24,000 per yearnnGilt (click to visit website) is an online store that tries to sell luxury goods at a discount. u00a0However, one cannot purchase some of the most famous brandsu00a0through this channel. u00a0Hence, I am not sure how it relates to using social media more effectively as a luxury brand.nnCartier, Mont Blanc, Aston Martin, Tiffany and others use QUBE for running traditional banner ads. However, I wonder if this allows these brands to really connect to the active QUBER or AsmallWorld members. It might be a better idea to host a forum or to sponsor a sweepstake competition.nnQUBE,u00a0AsmallWorld andu00a0Elixio are communities whose success from the luxury brand’s point of view depends on how desirable their users are (e.g., willingeness to engage with brand).nMost importantly, without having a supporting social media presence (e.g., blogs, newsletters and NO – a flash presentation will not do, thank you) it is unlikely that such communities can help luxury brands to improve relations with members from within these communities. nnIt seems the examples you have shown are interesting but if they will succeed is still unclear. Most importantly, unless luxury brands brush up on social media skills they will eventually discover that spending money on these communities is not effective.nnRespectfullynUrs @ComMetticsnn

Larry, thanks for this comment.nnQUBE,u00a0AsmallWorld andu00a0Elixio (PS. click on names to visit website) are interesting examples ofu00a0u00a0social communities that try to select their members based on certain factors (e.g., income and age). u00a0Although it is not always clear how they decide who to admit and who to reject:nn”Members are invited through the community itself or alternatively can register by emailing qube@quintessentially.com“.nPS: quintessentially – company that owns QUBE – is a Concierge service in the UK with membership fees of u00a3750 – 24,000 per yearnnGilt (click to visit website) is an online store that tries to sell luxury goods at a discount. u00a0However, one cannot purchase some of the most famous brandsu00a0through this channel. u00a0Hence, I am not sure how it relates to using social media more effectively as a luxury brand.nnCartier, Mont Blanc, Aston Martin, Tiffany and others use QUBE for running traditional banner ads. However, I wonder if this allows these brands to really connect to the active QUBER or AsmallWorld members. It might be a better idea to host a forum or to sponsor a sweepstake competition.nnQUBE,u00a0AsmallWorld andu00a0Elixio are communities whose success from the luxury brand’s point of view depends on how desirable their users are (e.g., willingeness to engage with brand).nMost importantly, without having a supporting social media presence (e.g., blogs, newsletters and NO – a flash presentation will not do, thank you) it is unlikely that such communities can help luxury brands to improve relations with members from within these communities. nnIt seems the examples you have shown are interesting but if they will succeed is still unclear. Most importantly, unless luxury brands brush up on social media skills they will eventually discover that spending money on these communities is not effective.nnRespectfullynUrs @ComMetticsnn

Larry, thanks for this comment.nnQUBE,u00a0AsmallWorld andu00a0Elixio (PS. click on names to visit website) are interesting examples ofu00a0u00a0social communities that try to select their members based on certain factors (e.g., income and age). u00a0Although it is not always clear how they decide who to admit and who to reject:nn”Members are invited through the community itself or alternatively can register by emailing qube@quintessentially.com“.nPS: quintessentially – company that owns QUBE – is a Concierge service in the UK with membership fees of u00a3750 – 24,000 per yearnnGilt (click to visit website) is an online store that tries to sell luxury goods at a discount. u00a0However, one cannot purchase some of the most famous brandsu00a0through this channel. u00a0Hence, I am not sure how it relates to using social media more effectively as a luxury brand.nnCartier, Mont Blanc, Aston Martin, Tiffany and others use QUBE for running traditional banner ads. However, I wonder if this allows these brands to really connect to the active QUBER or AsmallWorld members. It might be a better idea to host a forum or to sponsor a sweepstake competition.nnQUBE,u00a0AsmallWorld andu00a0Elixio are communities whose success from the luxury brand’s point of view depends on how desirable their users are (e.g., willingeness to engage with brand).nMost importantly, without having a supporting social media presence (e.g., blogs, newsletters and NO – a flash presentation will not do, thank you) it is unlikely that such communities can help luxury brands to improve relations with members from within these communities. nnIt seems the examples you have shown are interesting but if they will succeed is still unclear. Most importantly, unless luxury brands brush up on social media skills they will eventually discover that spending money on these communities is not effective.nnRespectfullynUrs @ComMetticsnn

Larry, thanks for this comment.nnQUBE,u00a0AsmallWorld andu00a0Elixio (PS. click on names to visit website) are interesting examples ofu00a0u00a0social communities that try to select their members based on certain factors (e.g., income and age). u00a0Although it is not always clear how they decide who to admit and who to reject:nn”Members are invited through the community itself or alternatively can register by emailing qube@quintessentially.com“.nPS: quintessentially – company that owns QUBE – is a Concierge service in the UK with membership fees of u00a3750 – 24,000 per yearnnGilt (click to visit website) is an online store that tries to sell luxury goods at a discount. u00a0However, one cannot purchase some of the most famous brandsu00a0through this channel. u00a0Hence, I am not sure how it relates to using social media more effectively as a luxury brand.nnCartier, Mont Blanc, Aston Martin, Tiffany and others use QUBE for running traditional banner ads. However, I wonder if this allows these brands to really connect to the active QUBER or AsmallWorld members. It might be a better idea to host a forum or to sponsor a sweepstake competition.nnQUBE,u00a0AsmallWorld andu00a0Elixio are communities whose success from the luxury brand’s point of view depends on how desirable their users are (e.g., willingeness to engage with brand).nMost importantly, without having a supporting social media presence (e.g., blogs, newsletters and NO – a flash presentation will not do, thank you) it is unlikely that such communities can help luxury brands to improve relations with members from within these communities. nnIt seems the examples you have shown are interesting but if they will succeed is still unclear. Most importantly, unless luxury brands brush up on social media skills they will eventually discover that spending money on these communities is not effective.nnRespectfullynUrs @ComMetticsnn

Larry, thanks for this comment.nnQUBE,u00a0AsmallWorld andu00a0Elixio (PS. click on names to visit website) are interesting examples ofu00a0u00a0social communities that try to select their members based on certain factors (e.g., income and age). u00a0Although it is not always clear how they decide who to admit and who to reject:nn”Members are invited through the community itself or alternatively can register by emailing qube@quintessentially.com“.nPS: quintessentially – company that owns QUBE – is a Concierge service in the UK with membership fees of u00a3750 – 24,000 per yearnnGilt (click to visit website) is an online store that tries to sell luxury goods at a discount. u00a0However, one cannot purchase some of the most famous brandsu00a0through this channel. u00a0Hence, I am not sure how it relates to using social media more effectively as a luxury brand.nnCartier, Mont Blanc, Aston Martin, Tiffany and others use QUBE for running traditional banner ads. However, I wonder if this allows these brands to really connect to the active QUBER or AsmallWorld members. It might be a better idea to host a forum or to sponsor a sweepstake competition.nnQUBE,u00a0AsmallWorld andu00a0Elixio are communities whose success from the luxury brand’s point of view depends on how desirable their users are (e.g., willingeness to engage with brand).nMost importantly, without having a supporting social media presence (e.g., blogs, newsletters and NO – a flash presentation will not do, thank you) it is unlikely that such communities can help luxury brands to improve relations with members from within these communities. nnIt seems the examples you have shown are interesting but if they will succeed is still unclear. Most importantly, unless luxury brands brush up on social media skills they will eventually discover that spending money on these communities is not effective.nnRespectfullynUrs @ComMetticsnn

Larry, thanks for this comment.nnQUBE,u00a0AsmallWorld andu00a0Elixio (PS. click on names to visit website) are interesting examples ofu00a0u00a0social communities that try to select their members based on certain factors (e.g., income and age). u00a0Although it is not always clear how they decide who to admit and who to reject:nn”Members are invited through the community itself or alternatively can register by emailing qube@quintessentially.com“.nPS: quintessentially – company that owns QUBE – is a Concierge service in the UK with membership fees of u00a3750 – 24,000 per yearnnGilt (click to visit website) is an online store that tries to sell luxury goods at a discount. u00a0However, one cannot purchase some of the most famous brandsu00a0through this channel. u00a0Hence, I am not sure how it relates to using social media more effectively as a luxury brand.nnCartier, Mont Blanc, Aston Martin, Tiffany and others use QUBE for running traditional banner ads. However, I wonder if this allows these brands to really connect to the active QUBER or AsmallWorld members. It might be a better idea to host a forum or to sponsor a sweepstake competition.nnQUBE,u00a0AsmallWorld andu00a0Elixio are communities whose success from the luxury brand’s point of view depends on how desirable their users are (e.g., willingeness to engage with brand).nMost importantly, without having a supporting social media presence (e.g., blogs, newsletters and NO – a flash presentation will not do, thank you) it is unlikely that such communities can help luxury brands to improve relations with members from within these communities. nnIt seems the examples you have shown are interesting but if they will succeed is still unclear. Most importantly, unless luxury brands brush up on social media skills they will eventually discover that spending money on these communities is not effective.nnRespectfullynUrs @ComMetticsnn

Larry, thanks for this comment.nnQUBE,u00a0AsmallWorld andu00a0Elixio (PS. click on names to visit website) are interesting examples ofu00a0u00a0social communities that try to select their members based on certain factors (e.g., income and age). u00a0Although it is not always clear how they decide who to admit and who to reject:nn”Members are invited through the community itself or alternatively can register by emailing qube@quintessentially.com“.nPS: quintessentially – company that owns QUBE – is a Concierge service in the UK with membership fees of u00a3750 – 24,000 per yearnnGilt (click to visit website) is an online store that tries to sell luxury goods at a discount. u00a0However, one cannot purchase some of the most famous brandsu00a0through this channel. u00a0Hence, I am not sure how it relates to using social media more effectively as a luxury brand.nnCartier, Mont Blanc, Aston Martin, Tiffany and others use QUBE for running traditional banner ads. However, I wonder if this allows these brands to really connect to the active QUBER or AsmallWorld members. It might be a better idea to host a forum or to sponsor a sweepstake competition.nnQUBE,u00a0AsmallWorld andu00a0Elixio are communities whose success from the luxury brand’s point of view depends on how desirable their users are (e.g., willingeness to engage with brand).nMost importantly, without having a supporting social media presence (e.g., blogs, newsletters and NO – a flash presentation will not do, thank you) it is unlikely that such communities can help luxury brands to improve relations with members from within these communities. nnIt seems the examples you have shown are interesting but if they will succeed is still unclear. Most importantly, unless luxury brands brush up on social media skills they will eventually discover that spending money on these communities is not effective.nnRespectfullynUrs @ComMetticsnn

Larry, thanks for this comment.nnQUBE,u00a0AsmallWorld andu00a0Elixio (PS. click on names to visit website) are interesting examples ofu00a0u00a0social communities that try to select their members based on certain factors (e.g., income and age). u00a0Although it is not always clear how they decide who to admit and who to reject:nn”Members are invited through the community itself or alternatively can register by emailing qube@quintessentially.com“.nPS: quintessentially – company that owns QUBE – is a Concierge service in the UK with membership fees of u00a3750 – 24,000 per yearnnGilt (click to visit website) is an online store that tries to sell luxury goods at a discount. u00a0However, one cannot purchase some of the most famous brandsu00a0through this channel. u00a0Hence, I am not sure how it relates to using social media more effectively as a luxury brand.nnCartier, Mont Blanc, Aston Martin, Tiffany and others use QUBE for running traditional banner ads. However, I wonder if this allows these brands to really connect to the active QUBER or AsmallWorld members. It might be a better idea to host a forum or to sponsor a sweepstake competition.nnQUBE,u00a0AsmallWorld andu00a0Elixio are communities whose success from the luxury brand’s point of view depends on how desirable their users are (e.g., willingeness to engage with brand).nMost importantly, without having a supporting social media presence (e.g., blogs, newsletters and NO – a flash presentation will not do, thank you) it is unlikely that such communities can help luxury brands to improve relations with members from within these communities. nnIt seems the examples you have shown are interesting but if they will succeed is still unclear. Most importantly, unless luxury brands brush up on social media skills they will eventually discover that spending money on these communities is not effective.nnRespectfullynUrs @ComMetticsnn

Larry, thanks for this comment.nnQUBE,u00a0AsmallWorld andu00a0Elixio (PS. click on names to visit website) are interesting examples ofu00a0u00a0social communities that try to select their members based on certain factors (e.g., income and age). u00a0Although it is not always clear how they decide who to admit and who to reject:nn”Members are invited through the community itself or alternatively can register by emailing qube@quintessentially.com“.nPS: quintessentially – company that owns QUBE – is a Concierge service in the UK with membership fees of u00a3750 – 24,000 per yearnnGilt (click to visit website) is an online store that tries to sell luxury goods at a discount. u00a0However, one cannot purchase some of the most famous brandsu00a0through this channel. u00a0Hence, I am not sure how it relates to using social media more effectively as a luxury brand.nnCartier, Mont Blanc, Aston Martin, Tiffany and others use QUBE for running traditional banner ads. However, I wonder if this allows these brands to really connect to the active QUBER or AsmallWorld members. It might be a better idea to host a forum or to sponsor a sweepstake competition.nnQUBE,u00a0AsmallWorld andu00a0Elixio are communities whose success from the luxury brand’s point of view depends on how desirable their users are (e.g., willingeness to engage with brand).nMost importantly, without having a supporting social media presence (e.g., blogs, newsletters and NO – a flash presentation will not do, thank you) it is unlikely that such communities can help luxury brands to improve relations with members from within these communities. nnIt seems the examples you have shown are interesting but if they will succeed is still unclear. Most importantly, unless luxury brands brush up on social media skills they will eventually discover that spending money on these communities is not effective.nnRespectfullynUrs @ComMetticsnn

Larry, thanks for this comment.nnQUBE,u00a0AsmallWorld andu00a0Elixio (PS. click on names to visit website) are interesting examples ofu00a0u00a0social communities that try to select their members based on certain factors (e.g., income and age). u00a0Although it is not always clear how they decide who to admit and who to reject:nn”Members are invited through the community itself or alternatively can register by emailing qube@quintessentially.com“.nPS: quintessentially – company that owns QUBE – is a Concierge service in the UK with membership fees of u00a3750 – 24,000 per yearnnGilt (click to visit website) is an online store that tries to sell luxury goods at a discount. u00a0However, one cannot purchase some of the most famous brandsu00a0through this channel. u00a0Hence, I am not sure how it relates to using social media more effectively as a luxury brand.nnCartier, Mont Blanc, Aston Martin, Tiffany and others use QUBE for running traditional banner ads. However, I wonder if this allows these brands to really connect to the active QUBER or AsmallWorld members. It might be a better idea to host a forum or to sponsor a sweepstake competition.nnQUBE,u00a0AsmallWorld andu00a0Elixio are communities whose success from the luxury brand’s point of view depends on how desirable their users are (e.g., willingeness to engage with brand).nMost importantly, without having a supporting social media presence (e.g., blogs, newsletters and NO – a flash presentation will not do, thank you) it is unlikely that such communities can help luxury brands to improve relations with members from within these communities. nnIt seems the examples you have shown are interesting but if they will succeed is still unclear. Most importantly, unless luxury brands brush up on social media skills they will eventually discover that spending money on these communities is not effective.nnRespectfullynUrs @ComMetticsnn

Larry, thanks for this comment.nnQUBE,u00a0AsmallWorld andu00a0Elixio (PS. click on names to visit website) are interesting examples ofu00a0u00a0social communities that try to select their members based on certain factors (e.g., income and age). u00a0Although it is not always clear how they decide who to admit and who to reject:nn”Members are invited through the community itself or alternatively can register by emailing qube@quintessentially.com“.nPS: quintessentially – company that owns QUBE – is a Concierge service in the UK with membership fees of u00a3750 – 24,000 per yearnnGilt (click to visit website) is an online store that tries to sell luxury goods at a discount. u00a0However, one cannot purchase some of the most famous brandsu00a0through this channel. u00a0Hence, I am not sure how it relates to using social media more effectively as a luxury brand.nnCartier, Mont Blanc, Aston Martin, Tiffany and others use QUBE for running traditional banner ads. However, I wonder if this allows these brands to really connect to the active QUBER or AsmallWorld members. It might be a better idea to host a forum or to sponsor a sweepstake competition.nnQUBE,u00a0AsmallWorld andu00a0Elixio are communities whose success from the luxury brand’s point of view depends on how desirable their users are (e.g., willingeness to engage with brand).nMost importantly, without having a supporting social media presence (e.g., blogs, newsletters and NO – a flash presentation will not do, thank you) it is unlikely that such communities can help luxury brands to improve relations with members from within these communities. nnIt seems the examples you have shown are interesting but if they will succeed is still unclear. Most importantly, unless luxury brands brush up on social media skills they will eventually discover that spending money on these communities is not effective.nnRespectfullynUrs @ComMetticsnn

Larry, thanks for this comment.nnQUBE,u00a0AsmallWorld andu00a0Elixio (PS. click on names to visit website) are interesting examples ofu00a0u00a0social communities that try to select their members based on certain factors (e.g., income and age). u00a0Although it is not always clear how they decide who to admit and who to reject:nn”Members are invited through the community itself or alternatively can register by emailing qube@quintessentially.com“.nPS: quintessentially – company that owns QUBE – is a Concierge service in the UK with membership fees of u00a3750 – 24,000 per yearnnGilt (click to visit website) is an online store that tries to sell luxury goods at a discount. u00a0However, one cannot purchase some of the most famous brandsu00a0through this channel. u00a0Hence, I am not sure how it relates to using social media more effectively as a luxury brand.nnCartier, Mont Blanc, Aston Martin, Tiffany and others use QUBE for running traditional banner ads. However, I wonder if this allows these brands to really connect to the active QUBER or AsmallWorld members. It might be a better idea to host a forum or to sponsor a sweepstake competition.nnQUBE,u00a0AsmallWorld andu00a0Elixio are communities whose success from the luxury brand’s point of view depends on how desirable their users are (e.g., willingeness to engage with brand).nMost importantly, without having a supporting social media presence (e.g., blogs, newsletters and NO – a flash presentation will not do, thank you) it is unlikely that such communities can help luxury brands to improve relations with members from within these communities. nnIt seems the examples you have shown are interesting but if they will succeed is still unclear. Most importantly, unless luxury brands brush up on social media skills they will eventually discover that spending money on these communities is not effective.nnRespectfullynUrs @ComMetticsnn

Larry, thanks for this comment.nnQUBE,u00a0AsmallWorld andu00a0Elixio (PS. click on names to visit website) are interesting examples ofu00a0u00a0social communities that try to select their members based on certain factors (e.g., income and age). u00a0Although it is not always clear how they decide who to admit and who to reject:nn”Members are invited through the community itself or alternatively can register by emailing qube@quintessentially.com“.nPS: quintessentially – company that owns QUBE – is a Concierge service in the UK with membership fees of u00a3750 – 24,000 per yearnnGilt (click to visit website) is an online store that tries to sell luxury goods at a discount. u00a0However, one cannot purchase some of the most famous brandsu00a0through this channel. u00a0Hence, I am not sure how it relates to using social media more effectively as a luxury brand.nnCartier, Mont Blanc, Aston Martin, Tiffany and others use QUBE for running traditional banner ads. However, I wonder if this allows these brands to really connect to the active QUBER or AsmallWorld members. It might be a better idea to host a forum or to sponsor a sweepstake competition.nnQUBE,u00a0AsmallWorld andu00a0Elixio are communities whose success from the luxury brand’s point of view depends on how desirable their users are (e.g., willingeness to engage with brand).nMost importantly, without having a supporting social media presence (e.g., blogs, newsletters and NO – a flash presentation will not do, thank you) it is unlikely that such communities can help luxury brands to improve relations with members from within these communities. nnIt seems the examples you have shown are interesting but if they will succeed is still unclear. Most importantly, unless luxury brands brush up on social media skills they will eventually discover that spending money on these communities is not effective.nnRespectfullynUrs @ComMetticsnn

Larry, thanks for this comment.nnQUBE,u00a0AsmallWorld andu00a0Elixio (PS. click on names to visit website) are interesting examples ofu00a0u00a0social communities that try to select their members based on certain factors (e.g., income and age). u00a0Although it is not always clear how they decide who to admit and who to reject:nn”Members are invited through the community itself or alternatively can register by emailing qube@quintessentially.com“.nPS: quintessentially – company that owns QUBE – is a Concierge service in the UK with membership fees of u00a3750 – 24,000 per yearnnGilt (click to visit website) is an online store that tries to sell luxury goods at a discount. u00a0However, one cannot purchase some of the most famous brandsu00a0through this channel. u00a0Hence, I am not sure how it relates to using social media more effectively as a luxury brand.nnCartier, Mont Blanc, Aston Martin, Tiffany and others use QUBE for running traditional banner ads. However, I wonder if this allows these brands to really connect to the active QUBER or AsmallWorld members. It might be a better idea to host a forum or to sponsor a sweepstake competition.nnQUBE,u00a0AsmallWorld andu00a0Elixio are communities whose success from the luxury brand’s point of view depends on how desirable their users are (e.g., willingeness to engage with brand).nMost importantly, without having a supporting social media presence (e.g., blogs, newsletters and NO – a flash presentation will not do, thank you) it is unlikely that such communities can help luxury brands to improve relations with members from within these communities. nnIt seems the examples you have shown are interesting but if they will succeed is still unclear. Most importantly, unless luxury brands brush up on social media skills they will eventually discover that spending money on these communities is not effective.nnRespectfullynUrs @ComMetticsnn

Larry, thanks for this comment.nnQUBE,u00a0AsmallWorld andu00a0Elixio (PS. click on names to visit website) are interesting examples ofu00a0u00a0social communities that try to select their members based on certain factors (e.g., income and age). u00a0Although it is not always clear how they decide who to admit and who to reject:nn”Members are invited through the community itself or alternatively can register by emailing qube@quintessentially.com“.nPS: quintessentially – company that owns QUBE – is a Concierge service in the UK with membership fees of u00a3750 – 24,000 per yearnnGilt (click to visit website) is an online store that tries to sell luxury goods at a discount. u00a0However, one cannot purchase some of the most famous brandsu00a0through this channel. u00a0Hence, I am not sure how it relates to using social media more effectively as a luxury brand.nnCartier, Mont Blanc, Aston Martin, Tiffany and others use QUBE for running traditional banner ads. However, I wonder if this allows these brands to really connect to the active QUBER or AsmallWorld members. It might be a better idea to host a forum or to sponsor a sweepstake competition.nnQUBE,u00a0AsmallWorld andu00a0Elixio are communities whose success from the luxury brand’s point of view depends on how desirable their users are (e.g., willingeness to engage with brand).nMost importantly, without having a supporting social media presence (e.g., blogs, newsletters and NO – a flash presentation will not do, thank you) it is unlikely that such communities can help luxury brands to improve relations with members from within these communities. nnIt seems the examples you have shown are interesting but if they will succeed is still unclear. Most importantly, unless luxury brands brush up on social media skills they will eventually discover that spending money on these communities is not effective.nnRespectfullynUrs @ComMetticsnn

Larry, thanks for this comment.nnQUBE,u00a0AsmallWorld andu00a0Elixio (PS. click on names to visit website) are interesting examples ofu00a0u00a0social communities that try to select their members based on certain factors (e.g., income and age). u00a0Although it is not always clear how they decide who to admit and who to reject:nn”Members are invited through the community itself or alternatively can register by emailing qube@quintessentially.com“.nPS: quintessentially – company that owns QUBE – is a Concierge service in the UK with membership fees of u00a3750 – 24,000 per yearnnGilt (click to visit website) is an online store that tries to sell luxury goods at a discount. u00a0However, one cannot purchase some of the most famous brandsu00a0through this channel. u00a0Hence, I am not sure how it relates to using social media more effectively as a luxury brand.nnCartier, Mont Blanc, Aston Martin, Tiffany and others use QUBE for running traditional banner ads. However, I wonder if this allows these brands to really connect to the active QUBER or AsmallWorld members. It might be a better idea to host a forum or to sponsor a sweepstake competition.nnQUBE,u00a0AsmallWorld andu00a0Elixio are communities whose success from the luxury brand’s point of view depends on how desirable their users are (e.g., willingeness to engage with brand).nMost importantly, without having a supporting social media presence (e.g., blogs, newsletters and NO – a flash presentation will not do, thank you) it is unlikely that such communities can help luxury brands to improve relations with members from within these communities. nnIt seems the examples you have shown are interesting but if they will succeed is still unclear. Most importantly, unless luxury brands brush up on social media skills they will eventually discover that spending money on these communities is not effective.nnRespectfullynUrs @ComMetticsnn

Larry, thanks for this comment.nnQUBE,u00a0AsmallWorld andu00a0Elixio (PS. click on names to visit website) are interesting examples ofu00a0u00a0social communities that try to select their members based on certain factors (e.g., income and age). u00a0Although it is not always clear how they decide who to admit and who to reject:nn”Members are invited through the community itself or alternatively can register by emailing qube@quintessentially.com“.nPS: quintessentially – company that owns QUBE – is a Concierge service in the UK with membership fees of u00a3750 – 24,000 per yearnnGilt (click to visit website) is an online store that tries to sell luxury goods at a discount. u00a0However, one cannot purchase some of the most famous brandsu00a0through this channel. u00a0Hence, I am not sure how it relates to using social media more effectively as a luxury brand.nnCartier, Mont Blanc, Aston Martin, Tiffany and others use QUBE for running traditional banner ads. However, I wonder if this allows these brands to really connect to the active QUBER or AsmallWorld members. It might be a better idea to host a forum or to sponsor a sweepstake competition.nnQUBE,u00a0AsmallWorld andu00a0Elixio are communities whose success from the luxury brand’s point of view depends on how desirable their users are (e.g., willingeness to engage with brand).nMost importantly, without having a supporting social media presence (e.g., blogs, newsletters and NO – a flash presentation will not do, thank you) it is unlikely that such communities can help luxury brands to improve relations with members from within these communities. nnIt seems the examples you have shown are interesting but if they will succeed is still unclear. Most importantly, unless luxury brands brush up on social media skills they will eventually discover that spending money on these communities is not effective.nnRespectfullynUrs @ComMetticsnn

Larry, thanks for this comment.nnQUBE,u00a0AsmallWorld andu00a0Elixio (PS. click on names to visit website) are interesting examples ofu00a0u00a0social communities that try to select their members based on certain factors (e.g., income and age). u00a0Although it is not always clear how they decide who to admit and who to reject:nn”Members are invited through the community itself or alternatively can register by emailing qube@quintessentially.com“.nPS: quintessentially – company that owns QUBE – is a Concierge service in the UK with membership fees of u00a3750 – 24,000 per yearnnGilt (click to visit website) is an online store that tries to sell luxury goods at a discount. u00a0However, one cannot purchase some of the most famous brandsu00a0through this channel. u00a0Hence, I am not sure how it relates to using social media more effectively as a luxury brand.nnCartier, Mont Blanc, Aston Martin, Tiffany and others use QUBE for running traditional banner ads. However, I wonder if this allows these brands to really connect to the active QUBER or AsmallWorld members. It might be a better idea to host a forum or to sponsor a sweepstake competition.nnQUBE,u00a0AsmallWorld andu00a0Elixio are communities whose success from the luxury brand’s point of view depends on how desirable their users are (e.g., willingeness to engage with brand).nMost importantly, without having a supporting social media presence (e.g., blogs, newsletters and NO – a flash presentation will not do, thank you) it is unlikely that such communities can help luxury brands to improve relations with members from within these communities. nnIt seems the examples you have shown are interesting but if they will succeed is still unclear. Most importantly, unless luxury brands brush up on social media skills they will eventually discover that spending money on these communities is not effective.nnRespectfullynUrs @ComMetticsnn

Larry, thanks for this comment.

QUBE, AsmallWorld and Elixio (PS. click on names to visit website) are interesting examples of  social communities that try to select their members based on certain factors (e.g., income and age).  Although it is not always clear how they decide who to admit and who to reject:

“Members are invited through the community itself or alternatively can register by emailing qube@quintessentially.com“.
PS: quintessentially – company that owns QUBE – is a Concierge service in the UK with membership fees of £750 – 24,000 per year

Gilt (click to visit website) is an online store that tries to sell luxury goods at a discount.  However, one cannot purchase some of the most famous brands through this channel.  Hence, I am not sure how it relates to using social media more effectively as a luxury brand.

Cartier, Mont Blanc, Aston Martin, Tiffany and others use QUBE for running traditional banner ads. However, I wonder if this allows these brands to really connect to the active QUBER or AsmallWorld members. It might be a better idea to host a forum or to sponsor a sweepstake competition.

QUBE, AsmallWorld and Elixio are communities whose success from the luxury brand's point of view depends on how desirable their users are (e.g., willingeness to engage with brand).
Most importantly, without having a supporting social media presence (e.g., blogs, newsletters and NO – a flash presentation will not do, thank you) it is unlikely that such communities can help luxury brands to improve relations with members from within these communities.

It seems the examples you have shown are interesting but if they will succeed is still unclear. Most importantly, unless luxury brands brush up on social media skills they will eventually discover that spending money on these communities is not effective.

Respectfully
Urs @ComMettics