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Check previous ComMetrics weekly review posts for tidbits, insights and intel.
In this post, we share some interesting things we learned about research dealing with online shopping, Twitter tricks, two new Facebook features worth mentioning another Google FIRST, and other major brands’ trials and tribulations.
- Christmas shopping
Early holiday sales offers abounded this weekend across the US. Stores such as JC Penney offered discounts of up to 60 percent on some items until 1:00 pm, Saturday, while Amazon started its offers last weekend. It also added a two-day electronics sale for the weekend to match Best Buy and Walmart.
In light of all this, I found the findings of a Nielsen study about what people might purchase online this Christmas particularly interesting. As expected, the data show that purchasing books has become a rather common eCommerce activity for many consumers, while a third of the respondents said they had purchased air travel or hotel accommodations over the Internet.
What I find surprising is purchases of clothing, accessories and shoes. In my experience, what may look great on a mannequin may look awful inside or not fit properly when I try it on, so I tend not to risk purchasing such things online.
- The report can be downloaded here: Global Trends in Online Shopping: A Nielsen Global Consumer Report, June 2010
Do you shop for clothes or shoes online? What has your experience been?
- Tweet smarter
Twitter replies are sometimes less ‘noisy’ than simple re-tweets that use RT.
To illustrate:
- @WhitePapers tweets: “Wow, found a great research paper!”
- @ComMetrics notices and replies: “@WhitePapers, you forgot to send the URL.”
Note that this is a ‘reply’, which is only visible to ComMetrics (AND @WhitePapers‘ followers who also follow @ComMetrics), because it starts with @ComMetrics‘ username.
By contrast, every single one of @ComMetrics‘ followers gets an RT (i.e. “RT @WhitePapers, you forgot to send the URL.”), making it a lot noisier and potentially annoying than replying, so make sure you only use it when you REALLY want ALL of your followers to see it.
- New Facebook group features
You may know that Facebook is offering ‘new’ groups, but unfortunately old groups cannot simply be converted to the new format, even though any group launched from now on with have these features. Two of them stand out.
Group chat: Until now users could chat one-on-one, but now users in a group can chat with others group members that are logged into Facebook at that time, allowing people to can run Q & A sessions and so forth.
Update group by email: Any group member (this can be changed by the administrator) can now share with the group via email by sending to xxxx@groups.facebook.com and the content is then shown in each member’s news feed.
The rest is pretty much the same as old groups, including being allowed to post pictures, videos and events. However, there is no longer any discussion area.
- Another Google FIRST: Blocking Facebook’s access to its users
Google will no longer let other services like Facebook automatically import their users’ contact data. The move was prompted by Facebook’s refusal to offer a reciprocal service.
Since these rivals are trying to build walls around the information they consider most valuable, this skirmish seems like the first of many.
By the way, as a result, users will now have to manually add their Gmail contacts to Facebook by using Facebook Connect or exporting Gmail contacts to their hard drive first.
What is your take? How do you see these issues? Please let us know in the comments!
- Article source: ComMetrics weekly review: Smarter tweets and shopping
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