ComMetrics Weekend – riding out the financial storm by steering a steady course – brings you the most interesting links we came across this week on the web – read what your competition does not want you to read about Google, Twitter, Digg, GM, Neelie Kroes, Tiananmen and more.
Posts tagged as:
why benchmark SM?
ComMetrics weekly review: Wiki to YouTube
by Urs E. Gattiker on 2009/07/04 · 3 comments 8,423 views
in a analytics tools,social media diary,white papers checklists,white papers research
FT ComMetrics Blog Index: Just do it right
by Urs E. Gattiker on 2009/05/07 · 3 comments 24,304 views
The good, the bad and the ugly about corporate blogs. A URL that is hard to remember is never a good strategy, but changing your URL is not helpful if you want to climb the rankings of the FT ComMetrics Blog Index, to be published May 14 in the Financial Times.
Tagged as: analytics, best of class, blog benchmarking, blog metrics, d business Fortune 500, e marketing 101 KISS, Financial Times, FT ComMetrics Blog Index, FT Digital Business, FT Global 500, FTCBI, social media measurement, why benchmark SM?
Five steps to turn buzz into sales
by Urs E. Gattiker on 2009/02/26 · 5 comments 10,749 views
in a dos and don'ts,c micro-blogging Twitter,e marketing 101 style matters
Where’s that list? You know, the one you want to show your boss of big-label corporate blogs that perform in the top 100 rankings using the FT Global 500 and Fortune 500?
Oh yeah, here it is.
Tagged as: Add new tag, benchmarking, blog ranking, c micro-blogging Twitter, karl lagerfeld, positive cash flow, social media, Steif teddy, viral marketing, web-based software, why benchmark SM?
Bono, Gore and Schiffer join contest
by Urs E. Gattiker on 2009/02/12 · 3 comments 9,906 views
in c micro-blogging Twitter,d business wef davos,e marketing 101 style matters
It’s not about sexuality; it’s about looking great. The men’s makeover that you’re afraid to have – just get over it! The WEF 2010 Sustainability Contest will deliver the bacon and show us all how to save water effectively. Thanks for participating.
Tagged as: Al Gore, Bill Clinton, c micro-blogging Twitter, Davos, Facebook, Fendi, Fendi Secret Code Ankle Boots, Lipstick Jungle, Mark Zuckerberg, Nico Reilly, Richemont, Shanghai Tang, show me the money, sustainability, WEF, WEF 2010 Sustainability Contest, why benchmark SM?, World Economic Forum, Yves Saint Laurent, Yves Saint Laurent High Heeled Tribute Platform Sandals
Connecting Skype and Twitter
by Urs E. Gattiker on 2009/01/21 · 13 comments 1 views
How to tweet from Skype and retain a fully-searchable archive. This post gives step by step instructions to take advantage of another feature to use Twitter more effectively.
Tagged as: archiving, c micro-blogging Twitter, chat, Davos, eMetrics, free tool, micro-blogging, skype, tweet, using weak ties, voice over ip, WEF, why benchmark SM?
Scotiabank: What’s the big idea?
by Urs E. Gattiker on 2009/01/15 1 views
The current financial crisis illustrates that using social communities to improve your bottom line is a great idea. While it is too late for Waterford Wedgewood, Scotiabank’s social media efforts seem to be flaundering and need a real shake up to be rescued from the brink of disaster. In the age of distraction, the bank’s online community for small business customers fails to gain a real foothold.
Tagged as: blog metrics, blog usefulness, corporate blog, financial crisis, FT ComMetrics Blog Index, HSBC, macroeconomic conditions, MyVault, social media measurement, Twitter effectiveness, Waterford Wedgewood, why benchmark SM?, Woolworths
Saving time with Twitter
by Urs E. Gattiker on 2009/01/11 · 13 comments 1 views
Your attention, please! I need you to focus on this tweet now. In an economy where consumers have an attention deficit problem, communicating via Twitter may just be more of the same while failing to get your customers’ attention.
Tagged as: c micro-blogging Twitter, micro-blogging, social media measurement, Twitter effectiveness, Twitter usefulness, why benchmark SM?
Twitter, MyComMetrics: the miracle ingredient?
by Urs E. Gattiker on 2008/12/29 · 3 comments 1 views
in a analytics: rating and ranking - who's #1,b why benchmark successes,c micro-blogging Twitter,e marketing 101 serving a need
Predictions and strategies aplenty for a recessionary 2009 regarding new media, advertising and public relations. This story focuses on actionable objectives for a software start-up. Now I am off to this new year’s party.
Tagged as: benchmark data, blog benchmarking, blog metrics, economic recession, great dashboard, media measurement, media metrics, miracle ingredient, social media measurement, why benchmark SM?
FT ComMetrics Global 500 blogs: Case study HSBC
by Urs E. Gattiker on 2008/12/23 · 1 comment 1 views
Managers prepare for a rough ride in 2009. ComMetrics looks at how market turmoil will continue to put pressure on social media to deliver the goods. This case describes HSBC’s floundering efforts to build a vibrant online platform for its small business clients in the UK. Steps needed for rescuing the sinking ship are outlined and discussed.
Tagged as: benchmnark data, blog benchmarking, blog metrics, business network, corporate blog, FT ComMetrics Blog Index, FT Global 500, HSBC business, measure blog success, social media measurement, why benchmark SM?, writing a business plan
best 101 Twitter tools
by Urs E. Gattiker on 2008/12/16 · 71 comments 1 views
Twitter – how useful is it to your work? Being more effective requires you taking advantage of some of the Twitter tools listed here – the choice is yours.
Tagged as: BlackBerry, c micro-blogging Twitter, Facebook, Identi.ca, iPhone, social media measurement, social networking, tools2watch, Twitter effectiveness, Twitter tools, Twitter usefulness, wasting time, why benchmark SM?, WordPress