Posts tagged as:

viral marketing

Toyota is trying to rebuild its brand and reputation. We explain how they can improve by taking a page from Old Spice to go viral, fire their ad agency and then…

Privacy and free speech in the UK: Who wins?

by Urs E. Gattiker on 2011/05/30 · 10 comments 11,722 views

in c micro-blogging Twitter

A Twitter user posted a list of celebrities who allegedly obtained injunctions to hide details of their private lives. Should privacy override freedom of speech?

Social media has drastically improved the way we can reach target audiences and serve our customers. But without a social media audit, things may go awry.

Friday’s royal wedding showed Britain at its best and T-Mobile played on that fever with a spoof video that went viral. We discuss its return on investment.

Social media monitoring, social media strategy: And the winner is? Search: Bing; online news: PEW report; advertising: Google; social media metrics: pageviews…

Social media KPIs, measurement ROI, Twitter success metrics, luxury brands, reputation: If you have the cash, pay the fine, do some PR and voilà.

Social media KPIs, measurement ROI, Twitter success metrics, luxury brands, reputation: With the largest Internet population, China becomes THE luxury market.

Social media metrics, ambush marketing DOs and DON’Ts: Gillette tries to repeat Wilhelm Tell’s feat, get a social media investment through best practice and more.

5 steps beyond viral marketing

by Urs E. Gattiker on 2010/03/17 · 45 comments 16,578 views

in c corporate blogging

A long-term sustainable impact with a corporate blog is much better than a short-term media splash. Follow these 5 steps and tips to make it happen for you.

In theory, building a press kit will give you a chance to stand out from the crowd and get you noticed. But these days, your press kit might end up in the trash bin before it is even looked at. We tell you what to watch out for if you want to succeed in the rat-race to get media attention.