The ComMetrics social media diary is our summary of who we met in the social media space, as well as marketing buzz, metrics trends and tidbits worth sharing.
Posts tagged as:
social media buzz
ComMetrics weekly review: Highs, lows and oddities in social media
by Urs E. Gattiker on 2010/05/10 · 14 comments 8,743 views
Social media trends: Pepsi’s charity contest
by Urs E. Gattiker on 2010/03/04 · 13 comments 13,398 views
JPMorgan Chase and Pepsi tried new marketing on social media and failed transparency tests. These are the trends social media has not started, but now follows.
Tagged as: brand management, business ethics, Coca-Cola, ethics, Facebook, honesty, Joyful Heart Foundation, Law & Order: Special Victims Unit, Mariska Hargitay, Pepsi, reputation management, social media buzz
Social media: What is so special?
by Karen Purves on 2010/01/27 · 54 comments 22,233 views
in c micro-blogging Twitter,e marketing 101 serving a need,e marketing 101 style matters,great guest posts
What good is Twitter, Facebook, LinkedIn for your business? We share our experiences and show you how it might work for your business.
Tagged as: demographics, economic clout, knowledgeable buyers, social media buzz, social media marketing, social media measurement
social media: Metrics to know and metrics to skip FAQ #2
by Urs E. Gattiker on 2008/07/26 · 1 comment 1 views
If you cannot understand it, don’t measure it. Moreover, there are two critical questions you have to ask yourself when trying to measure your social media or blogging success:
1. What do you want to know? Identify the metrics that have a significant impact on the bottom line – focus on outcome.
2. What are you going to do with data obtained? Get data that will be used to make a decision and ignore the rest.
Tagged as: benchmarking, buzz marketing, indicators, making sense out of data, measure, measuring metrics, ranking, social media buzz, social media success
social media metrics ropes to skip: What you must do before benchmarking away
by Urs E. Gattiker on 2008/05/14 · 3 comments 1 views
in a analytics smarter & actionable KPIs,a analytics taking action
Are you using Feedburner, Feedblitz, Google Groups, Yahoo Groups or other free services. By doing so, you may antangonize your target audience. So before benchmarking – do some house cleaning first. Recently much attention has been focusing on metrics and benchmarking. We have posted some material ourselves including links to important metrics stuff on the […]
Tagged as: a analytics taking action, benchmarking, blogs measuring hits, buzz marketing, ComMetrics.com, measurement, ranking blogs, social media buzz, social media influence
Daily Me: Benchmarking Arianna Huffington
by Urs E. Gattiker on 2008/04/08 1 views
Web wins in White House race – but besides being good for Arianna Huffington’s daily me blogging – is it any good for you voters out there? More than a decade ago the technology specialist, Nicholas Negroponte, pro-phesied the emergence of the Daily Me – a fully personalized newspaper. During these times, the US presidential […]
Tagged as: a analytics taking action, Arianna Huffington, benchmarking, buzz marketing, ComMetrics.com, editor-in-chief, Huffingtonpost.com, measurement, Paris Hilton again, social media buzz, social media influence, trebled traffic
Social media: Intel shows how e-proxy can be done effectively in a case study #1
by Urs E. Gattiker on 2008/04/04 1 views
Intel is using the SEC’s new default electronic delivery process for e-proxy materials smartly. 2008-04-02 Intel Corporation demonstrated that the Security and Exchange Commission’s (SEC – U.S. regulatory agency) new default electronic delivery process for e-proxy materials works GREAT if used correctly. We have been watching about 200 companies or there abouts using the new […]
Tagged as: a analytics taking action, benchmarking, buzz marketing, ComMetrics.com, e-proxy, Intel, measurement, notice-and-access, notice-and-access option, SEC, Securities and Exchange Commission, social media buzz, social media influence
One of our readers has read about Going Solo – an upcoming conference in Lausanne (see logo below) and wanted to know if he should attend AND what he might get out of it. I tried to assess this issue from my perspective. Please keep in mind that I have registered myself, paid the fee […]
Tagged as: a analytics taking action, benchmarking, buzz marketing, ComMetrics.com, entrepreneurship, freelancer, Going Solo, measurement, ropes to skip, social media, social media buzz, social media influence, start-up, Stephanie Booth, Stowe Boyd
4 Critical Steps Toward Better Serving Your Market Niche
by Urs E. Gattiker on 2008/03/27 · 7 comments 1 views
in a analytics smarter & actionable KPIs,e marketing 101 serving a need
One of our readers has sent us a question. We think you might be interested in hearing about our answer to this reader. The question below addresses the strategic issue about how to identify and serve one’s niche more effectively, while making one’s blog more attractive to the target audience(s). The question posted to us […]
Tagged as: a analytics taking action, benchmarking, better traffic, buzz marketing, ComMetrics.com, measurement, niche, reaching readers, social media buzz, social media influence, target audience
Tidbit about BBC News Blogs: Posting Comments is a Nightmare
by Urs E. Gattiker on 2008/04/09 · 3 comments 1 views
in a analytics: rating and ranking - who's #1,b why benchmark failures
How to make sure much of the conversation is being lost in the shuffle; or what it takes to stop the conversation before it had a chance to start What to do to stop the conversation from continuing when using social media tools. BBC has its own blogs, of course. These are successful destinations for […]
Tagged as: BBC News Blogs, Bryan Eisenberg, buzz marketing, ComMetrics.com, error message 502, Jakob Nielsen, new media, New York Times, posting comment, Scoble, social media buzz, social media influence, user friendliness