ComMetrics cost classification model for better cost accounting: 2 tips for tightwads to save before (re)-launching the company’s Facebook page.
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social capital
2 tips for smart cost management: Facebook strategy
by Urs E. Gattiker on 2011/02/28 · 15 comments 13,449 views
in a analytics smarter & actionable KPIs,e marketing 101 cost-benefit ROI
2 tips for better cost management with social media
by Urs E. Gattiker on 2011/02/24 · 12 comments 15,304 views
ComMetrics cost classification model for better cost accounting: 2 tips for managing social media marketing with full cost accounting for return on investment.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, cost classification model for social media, cost management, pay-for-performance 2.0, social capital, social CRM, social media policy, social media ROI, social network
Social business: The maturity model
by Urs E. Gattiker on 2011/02/21 · 26 comments 20,295 views
ComMetrics cost classification model for social media marketing: Presents the five phases to achieve a full cost accounting and deliver return on investment.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, ComMetrics cost classification model for social media marketing, cost classification model for social media, pay-for-performance 2.0, social capital, social CRM, social media policy, social media ROI, social network
3 golden rules for building social capital
by Urs E. Gattiker on 2011/02/17 · 12 comments 17,202 views
We outline three strategies to improve social capital with social networks and discuss how it affects your bottom line. Follow these tips and improve performance.
Tagged as: 2011 trends, best practice, Beziehungsmarketing, social capital, social CRM, social media policy, social media ROI, social network, social network trends, strong ties, Voestalpine AG, weak ties