Social media KPIs, measurement ROI, Twitter success metrics, luxury brands, reputation: If you have the cash, pay the fine, do some PR and voilà.
Tagged as:
brand management,
luxury brand,
public image,
reputation management,
social media marketing,
viral marketing
Social media KPIs, measurement ROI, Twitter success metrics, luxury brands, reputation: With the largest Internet population, China becomes THE luxury market.
Tagged as:
brand management,
luxury brand,
public image,
reputation management,
social media marketing,
viral marketing
JPMorgan Chase and Pepsi tried new marketing on social media and failed transparency tests. These are the trends social media has not started, but now follows.
Tagged as:
brand management,
business ethics,
Coca-Cola,
ethics,
Facebook,
honesty,
Joyful Heart Foundation,
Law & Order: Special Victims Unit,
Mariska Hargitay,
Pepsi,
reputation management,
social media buzz
Coca-Cola was busted for so-called ‘kiddy-safe’ adverts in Australia that were misleading. The debacle is irresponsible and has soiled the household brand. We discuss the consequences for reputation and brand, as well as the business ethics implications.
Tagged as:
boycott Coca-Cola,
brand management,
brand vs. reputation,
business ethics,
corporate governance,
Joe Six-Pack,
moral compass,
obesity,
public relations,
reputation management,
tooth decay,
weight gain
Social media analytics matter. This post addresses the challenges for blogging politicians, such as the Obama-Biden ’08 dream-team and John McCain’s efforts on Twitter ;-). Politicians are using social media for reaching out to the public more effectively. How effective are they? Ropes to skip ==> we help you move from good practice to best practice when it comes to blogging.
Tagged as:
benchmarking,
best practice,
blogging politicians,
brand management,
good practice,
John McCain,
Obama-Biden '08,
President Mahmoud Ahmadi-Nejad,
reputation management,
ropes to skip
CEO blogs, c-suite blogs or executive blogs that are:being candid, addressing timely matters, being controversial from time to time, while targeting a specific audience can be a real help for your corporate brand regardless of the size of the company. This means micro firms may benefit as much as an FT500 corporation if their CEO […]
Tagged as:
Berkshire Hathaway,
buzzmetrics. ceo blog,
c-suite blogger,
Jeremiah Owyang,
JetBlue,
Jonathan Schwartz,
reputation management,
ropes to skip,
Siemens,
Sun Microsystems,
Warren Buffett