Web 2.0 technologies are here to stay, and social media is becoming an important tool for public relations experts and marketing gurus. This trend has resulted in a growing interest in measurements and metrics that are supposed to help assess one’s progress in the use of social media for brand building, communicating and so on. […]
Tagged as:
benchmarking,
benchmarking software,
impact,
indicators,
John Culberson,
measuring impact,
media metrics,
return on blogging,
social media influence,
U.S. Congressmen John Culberson
Web 2.0 technologies are here to stay, and social media is becoming an important tool for public relations experts and marketing gurus.One development has been the slow but steady increase in CEOs, CIOs and other topc executives blogging – communicating with important stakeholders using new media. However, is all this social media effort worth the […]
Tagged as:
buzz marketing,
c-suite blogging,
Financial Times,
indicators,
measurement,
ROI,
social media,
Web 2.0
Benchmarking is one of the most efficient tools for initiating and maintaining continuous improvements. For smaller firms it means measuring success by the kilogram rater than the ton. Today size and numbers (e.g., visitors, media clips) may be of secondary importance considering reputation, credibility, trust and attraction regarding your product, service & brand. Developing measures […]
Tagged as:
benchmarking software,
buzz marketing,
indicators,
measurement,
performance appraisal,
social media measurement,
social media metrics