American Express’ strategy for its corporate blog is only the start. Making it happen is what counts. This post addresses AMEX’s approach to blogging that uses content tailored to the needs of small business owners. The post addresses the issue of brand building and getting the cash register to ring with this social media project.
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Key Performance Indicator
What matters is reaching the right people by the right means. A short while back we started this series with: 1 sensible metrics – how to measure success of a blog – the basics It is obvious that instead of measuring quantity, we have to measure quality. Only when we do that will the true […]