British comedian Darius Davies takes Beck’s beer …. or fails with the company’s new blog adventure. This is a case where a brand and its advertising agency have managed to break most good practice guidelines bloggers adhere to. Besides questionable content the blog is not very user-friendly at all – easy navigation remains a pipe dream. This post explains why beer lovers will not want to re-visit this blog is explained below – read and learn.
Tagged as:
Beck's,
blog benchmarking,
blog metrics,
Budweiser,
c micro-blogging Twitter,
FT ComMetrics Blog Index,
FT Global 500,
InBev,
measure blog success,
social media measurement,
Stella Artois,
why benchmark SM?
Launching a corporate blog is only the start. Making it happen – with students – is what counts for the Royal Bank of Canada. This post addresses the Royal Bank of Canada’s approach to blogging that uses content tailored to the needs of a particular group of customers. The post addresses the issue of brand building and getting the cash register to ring with this social media project.
Tagged as:
benchmnark data,
blog benchmarking,
blog metrics,
comment nugget index,
consistency index,
conversation index,
FT ComMetrics Blog Index,
measure blog success,
return on engagement,
Royal Bank of Canada blog,
social media measurement
Do the blogging efforts by Volvo Buses and Volvo Ocean Race corporate bloggers achieve their objectives? Do these blogs reach their target audience? We took a measuring stick and checked it out. The case study ends with some suggestions that, if implemented, will help improve things quickly without much work for the corporate bloggers at Volvo.
Tagged as:
benchmark data,
blog benchmarking,
blog metrics,
corporate blogs,
environmental issues,
Fortune 500 blogging,
Fortune 500 company,
FT ComMetrics Blog Index,
FT Global 500,
Google PageRank,
social media measurement,
transportation and the environment,
Volvo Buses,
Volvo Ocean Race,
Yahoo Backlinks
FT ComMetrics Global 500 blogs case study: Royal Bank of Canada
by Urs E. Gattiker on 2008/12/10 · 7 comments 1 views
in a dos and don'ts,c blogging - case studies,c corporate blogging,d business Fortune 500
Launching a corporate blog is only the start. Making it happen – with students – is what counts for the Royal Bank of Canada. This post addresses the Royal Bank of Canada’s approach to blogging that uses content tailored to the needs of a particular group of customers. The post addresses the issue of brand building and getting the cash register to ring with this social media project.
Tagged as: benchmnark data, blog benchmarking, blog metrics, comment nugget index, consistency index, conversation index, FT ComMetrics Blog Index, measure blog success, return on engagement, Royal Bank of Canada blog, social media measurement