Blogging and Tweeting means that the same power used to amplify promotions also makes any missteps very public ones. UBS AG could try using social media to better communicate how it will emerge from the wreckage that made its shares sink to junk status. Imagine that.
Posts tagged as:
c micro-blogging Twitter
Will Twitter and Facebook save UBS?
by Urs E. Gattiker on 2009/08/07 · 14 comments 14,598 views
in b why benchmark failures,c corporate blogging,c micro-blogging Twitter,d business Fortune 500
ComMetrics weekly review: Nikon to Wii via Yahoo!
by Urs E. Gattiker on 2009/08/02 · 14 comments 14,559 views
ComMetrics Week in Review – the way we saw the World Wide Web this week. Is it tech-savvy or foolishness that Yahoo! is getting into bed with Microsoft? Meanwhile, researchers reveal Google Android and Windows Mobile smartphones, as well as iPhones, can be hacked. Oh goody.
Tagged as: actionable metrics, best practice, bettergovernance, c micro-blogging Twitter, carbonfootprint, eco-footprint, info2share, metrics2watch, MyComMetrics, patch2do, Pikachu, Pokemon, policy2watch, standards, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch, zero-day vulnerability
ComMetrics weekly review: White House to Adobe
by Urs E. Gattiker on 2009/07/26 · 7 comments 10,213 views
in d business ethics,d business regulation,e marketing 101 serving a need,social media diary
ComMetrics Week in Review – the way we saw the World Wide Web this week: financial greed driving Porsche to the abyss while Adobe shows irresponsibility with its clients’ security.
Tagged as: actionable metrics, best practice, bettergovernance, bizethics, business ethics, c micro-blogging Twitter, carbonfootprint, eco-footprint, info2share, InfoSec, metrics2watch, MyComMetrics, patch2do, policy2watch, standards, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch, WEF, World Economic Forum, zero-day vulnerability
TV Guide and Business Week: Twins?
by Urs E. Gattiker on 2009/07/22 · 9 comments 11,056 views
in b why benchmark failures,c corporate blogging,c micro-blogging Twitter,e marketing 101 serving a need
Struggling to survive in the digital world, TV Guide got sold for $1, while Business Week is embarking on various social media initiatives to harness its readership on- and off-line. We explain their lack of success.
Tagged as: advertising revenue, blogosphere, Business Exchange, Business Week, c micro-blogging Twitter, editorial content, financial crisis, global audience, market niche, micro-blogging, printed media, publishers information bureau, TV Guide
ComMetrics weekly review: Facebook to Morgan Stanley
by Urs E. Gattiker on 2009/07/19 · 8 comments 10,311 views
ComMetrics Week in Review – riding out the financial storm by steering a steady course – brings you the most interesting links we came across this week on the web.
Tagged as: actionable metrics, best practice, bettergovernance, c micro-blogging Twitter, carbonfootprint, eco-footprint, Facebook, info2share, metrics2watch, MyComMetrics, patch2do, policy2watch, privacy commissioner, standards, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch, WEF, WEFdavos, World Economic Forum, zero-day vulnerability
ComMetrics weekly review: Qwerty to WEF
by Urs E. Gattiker on 2009/07/11 · 7 comments 8,519 views
in a analytics tools,c corporate blogging,social media diary
ComMetrics Weekend – riding out the financial storm by steering a steady course – brings you the most interesting links we came across this week on the web.
Tagged as: actionable metrics, best practice, bettergovernance, c micro-blogging Twitter, carbonfootprint, eco-footprint, Facebook, info2share, metrics2watch, MyComMetrics, OECD, patch2do, policy2watch, standards, things2read, things2remember, threats2watch, tips2follow, tools2watch, trends2watch, WEF, WEFdavos, World Economic Forum, zero-day vulnerability
Five steps to turn buzz into sales
by Urs E. Gattiker on 2009/02/26 · 5 comments 10,746 views
in a dos and don'ts,c micro-blogging Twitter,e marketing 101 style matters
Where’s that list? You know, the one you want to show your boss of big-label corporate blogs that perform in the top 100 rankings using the FT Global 500 and Fortune 500?
Oh yeah, here it is.
Tagged as: Add new tag, benchmarking, blog ranking, c micro-blogging Twitter, karl lagerfeld, positive cash flow, social media, Steif teddy, viral marketing, web-based software, why benchmark SM?
Five steps to Twitter success
by Urs E. Gattiker on 2009/02/19 · 21 comments 19,515 views
in a analytics taking action,b why benchmark successes,c micro-blogging Twitter,e marketing 101 serving a need
While Fortune 500 companies do things differently than micro-businesses, their mistakes and successes with Twitter can serve as a template. But always remember that Europe is a different sandbox: this is how it works for one business across the pond.
Tagged as: benchmarking, building trust, c micro-blogging Twitter, ceteris paribus, culural differences, effective use of social media, restoring confidence, small business, successful Twitter user
Bono, Gore and Schiffer join contest
by Urs E. Gattiker on 2009/02/12 · 3 comments 9,904 views
in c micro-blogging Twitter,d business wef davos,e marketing 101 style matters
It’s not about sexuality; it’s about looking great. The men’s makeover that you’re afraid to have – just get over it! The WEF 2010 Sustainability Contest will deliver the bacon and show us all how to save water effectively. Thanks for participating.
Tagged as: Al Gore, Bill Clinton, c micro-blogging Twitter, Davos, Facebook, Fendi, Fendi Secret Code Ankle Boots, Lipstick Jungle, Mark Zuckerberg, Nico Reilly, Richemont, Shanghai Tang, show me the money, sustainability, WEF, WEF 2010 Sustainability Contest, why benchmark SM?, World Economic Forum, Yves Saint Laurent, Yves Saint Laurent High Heeled Tribute Platform Sandals
Using Twitter for documenting WEF Davos
by Urs E. Gattiker on 2009/02/01 · 9 comments 1 views
in b why benchmark successes,c blogging - case studies,c corporate blogging,c micro-blogging Twitter,d business wef davos,white papers research
Do you want to know what happened at the World Economic Forum? Get a FREE pdf SEARCHABLE file containing almost 600 Twitter tweets documenting what happened during WEF, which finished Sunday, February 1 in Davos, Switzerland.
Tagged as: c micro-blogging Twitter, Davos, Desmond Tutu, doom and gloom, Jean Claude Trichet, nationalism, Prime Minister of Japan, protectionism, tweeting, WEF, WEFdavos, World Economic Forum