Every type of blog has a different set of appropriate KPIs, so you must understand why you are blogging, and which 3 metrics to use to measure your success.
Posts tagged as:
blog metrics
Using the right blog metrics
by Jay Baer on 2010/02/10 · 51 comments 16,636 views
in a analytics smarter & actionable KPIs,c corporate blogging,great guest posts
ComMetrics weekly review: eBookers to Twitter via Google
by Urs E. Gattiker on 2009/11/22 · 11 comments 14,451 views
ComMetrics Week in Review: eBookers brings spam to Twitter in a big way while Google invades privacy with Chrome. Plus, free tools and more!
Tagged as: blog metrics, c micro-blogging Twitter, eBookers, KPI, LinkedIn, measurement, ROI, social media monitoring, Twitter spam attack, Viade, why benchmark SM?, Xing
3 golden rules for best practice: LinkedIn and Xing
by Urs E. Gattiker on 2009/10/22 · 51 comments 29,552 views
in b why benchmark failures,c blogging - case studies,c micro-blogging Twitter,e marketing 101 serving a need
Spending too much time on LinkedIn or Xing? You’re not alone, but how about using it to sell more product? Read the insights we shared with our client.
Tagged as: are we having a conversation yet, best practice, blog metrics, buzz marketing, LinkedIn, social media measurement, Xing
Increasing blogging effectiveness: Step 6
by Urs E. Gattiker on 2009/08/13 · 11 comments 9,722 views
in a analytics taking action,b why benchmark analytics,white papers checklists
Blogging effectiveness is an ongoing multi-step process that must be tailored to your blog’s specific audience. Check out the fourth in a series of steps learned through the creation of FT ComMetrics Blog Index, which ranks only the best in corporate blogging.
Tagged as: benchmarking blogs, best in class, best practice, blog analytics, blog metrics, blogging effectiveness, buzz marketing, checklist, FT ComMetrics Blog Index, FTCBI, ranking blogs, ropes to skip, rules to follow, social media measurement, the winners are, web analytics
Increasing blogging effectiveness: Step 4
by Urs E. Gattiker on 2009/07/08 · 15 comments 13,801 views
in a dos and don'ts,b why benchmark successes,c corporate blogging
Blogging effectiveness is an ongoing multi-step process that must be tailored to your blog’s specific audience. Check out the fourth in a series of steps learned through the creation of FT ComMetrics Blog Index, which ranks only the best in corporate blogging.
Tagged as: benchmarking blogs, best in class, best practice, blog analytics, blog metrics, blogging effectiveness, buzz marketing, checklist, FT ComMetrics Blog Index, FTCBI, ranking blogs, ropes to skip, rules to follow, social media measurement, the winners are
Increasing blogging effectiveness: Step 2
by Urs E. Gattiker on 2009/06/03 · 9 comments 15,643 views
in a dos and don'ts,b why benchmark successes,c corporate blogging,e marketing 101 KISS
Blogging effectiveness is an ongoing multi-step process that must be tailored to your blog’s specific audience. Check out these second in a series of lessons learned through the creation of FT ComMetrics Blog Index, which ranks only the best in corporate blogging.
Tagged as: benchmarking blogs, best in class, best practice, blog analytics, blog metrics, blogging effectiveness, buzz marketing, checklist, FT ComMetrics Blog Index, FTCBI, ranking blogs, ropes to skip, rules to follow, social media measurement, the winners are
FT ComMetrics Blog Index: Just do it right
by Urs E. Gattiker on 2009/05/07 · 3 comments 24,293 views
The good, the bad and the ugly about corporate blogs. A URL that is hard to remember is never a good strategy, but changing your URL is not helpful if you want to climb the rankings of the FT ComMetrics Blog Index, to be published May 14 in the Financial Times.
Tagged as: analytics, best of class, blog benchmarking, blog metrics, d business Fortune 500, e marketing 101 KISS, Financial Times, FT ComMetrics Blog Index, FT Digital Business, FT Global 500, FTCBI, social media measurement, why benchmark SM?
FT ComMetrics Blog Index: Who made the list?
by Urs E. Gattiker on 2009/03/12 · 4 comments 24,154 views
We provide the intelligence and benchmark data about Fortune 500 or FT Global 500 corporate blogs. Here we explain how the list of blogs were compiled – make sure your firm’s blogs are included in the list by adding a URL in a comment. The index will be published May 13 in the FT.
Tagged as: are big companies moving towards best practice, benchmnark data, best practice, blog benchmarking, blog metrics, ComMetrics, corporate blog, corporate blog index, d business Fortune 500, Digital Business, Financial Times, FT, FT ComMetrics Blog Index, FT Global 500, good practice, Key Performance Indicator, social media measurement, weblog
Scotiabank: What’s the big idea?
by Urs E. Gattiker on 2009/01/15 1 views
The current financial crisis illustrates that using social communities to improve your bottom line is a great idea. While it is too late for Waterford Wedgewood, Scotiabank’s social media efforts seem to be flaundering and need a real shake up to be rescued from the brink of disaster. In the age of distraction, the bank’s online community for small business customers fails to gain a real foothold.
Tagged as: blog metrics, blog usefulness, corporate blog, financial crisis, FT ComMetrics Blog Index, HSBC, macroeconomic conditions, MyVault, social media measurement, Twitter effectiveness, Waterford Wedgewood, why benchmark SM?, Woolworths
Twitter, MyComMetrics: the miracle ingredient?
by Urs E. Gattiker on 2008/12/29 · 3 comments 1 views
in a analytics: rating and ranking - who's #1,b why benchmark successes,c micro-blogging Twitter,e marketing 101 serving a need
Predictions and strategies aplenty for a recessionary 2009 regarding new media, advertising and public relations. This story focuses on actionable objectives for a software start-up. Now I am off to this new year’s party.
Tagged as: benchmark data, blog benchmarking, blog metrics, economic recession, great dashboard, media measurement, media metrics, miracle ingredient, social media measurement, why benchmark SM?