Many hotels use social media in the hope of improving customer service. We show you what you should watch out for to reap the rewards and avoid the pitfalls.
Posts tagged as:
best practice
Case study: CitizenM hotels’ un-social customer relationship management
by Urs E. Gattiker on 2012/09/04 · 14 comments 13,637 views
Facebook brand pages: Differentiate or die
by Simona Stavrova on 2012/08/23 · 34 comments 15,276 views
in e marketing 101 serving a need,e marketing 101 social media trendwatch,great guest posts
Surprise! Success for your brand’s Facebook page requires creating content that is worth sharing, NOT focusing on engagement.
Tagged as: best approach, best practice, best solution, buzz marketing, expert poll, Facebook, KPI, measure for impact, measurement, poll, ROI, social media marketing, social media monitoring, social media ROI, social networking, word of mouth marketing
London Games versus NASA: Who won?
by Urs E. Gattiker on 2012/08/09 · 20 comments 12,525 views
in c micro-blogging Twitter,c social capital,e marketing 101 serving a need
While social media failed to make a big mark at the London Olympics, NASA’s Mars Curiosity mission scored a slam dunk.
Tagged as: best practice, business ethics, gold medal winner, media metrics, social media marketing, social media measurement, social media ROI, social networks
Twitter chat: Is anybody listening?
by Urs E. Gattiker on 2012/06/10 · 36 comments 12,339 views
Good for business or a wild public meeting? With the many comments in any minute, Twitter chats can turn a bit stressful.
Tagged as: benchmarking, benchmarking software, best practice, brand, buzz marketing, communcation, Fukushima, Haiti, measurement, MrMetrics, natural disaster, social media marketing, social media measurement, social media ROI, stillbirth, twitter
Social media recruitment: What you need to know
by Urs E. Gattiker on 2012/05/27 · 49 comments 13,999 views
Integrating social media into recruitment is all the buzz. But how do job seekers use it and what do they expect from employers?
Tagged as: active candidate, best approach, best practice, best solution, close connection, Facebook, HRM, human resource, job search, measurement, online job search, Oxfam, passive candidate, personnel selection, poll, recruiting, social media marketing, social media monitoring, social media ROI, social networking, strong ties, VBZ
Social media: Lost in translation?
by Urs E. Gattiker on 2012/05/13 · 31 comments 9,125 views
Following best practice helps reduce your risks. But how do you know your translated sales brochure conveys your message correctly?
Tagged as: benchmark, best practice, cross-cultural difference, KPI, reputation, ROI, SEO Google, SME, social CRM, social media
Is YOUR blog a failure?
by Urs E. Gattiker on 2012/04/29 · 57 comments 16,096 views
Knowing what your target audience values matters. We tell you how to attain economic value through micro-conversions.
Tagged as: best practice, brand building, macro conversion, media metrics, micro conversion, money for nothing, reputation, ROI, ropes to skip, sCRM, SEO, SME, social media marketing, social media measurement, target audience, viral marketing, why benchmark
Company failures: Why is Twitter so difficult?
by Urs E. Gattiker on 2012/03/18 · 55 comments 11,470 views
Jeremiah Owyang, Charlene Lee and Guy Kawasaki illustrate why you may not want to use Twitter for your organization.
Tagged as: best practice, buzz marketing, measurement, navel gazing metrics, ROI, sCRM, social media measurement, social networking
Storied infographics: Why do they fail?
by Karen Dietz on 2012/01/29 · 41 comments 25,382 views
in b why data and infographics help,e marketing 101 serving a need,great guest posts
Statistics and infographics are best understood if used together with a metaphor or analogy. We explain how to make this work for you.
Tagged as: audience, benchmark, best practice, business ethics, buzz marketing, cause marketing, data displays, digital stories, graphic design, infographics, just story it, marketing, measure for impact, measurement, media metrics, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, story, visual data, visual narrative, visual storytelling
Google+ brand pages: Why SEO is dead
by Urs E. Gattiker on 2011/11/13 · 92 comments 26,578 views
in c social capital,e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch
Google + vs. Facebook. And the winner is? 3 trends you must watch out for, including SEO developments, and 2 strategies for you to ride on their coattails of success.
Tagged as: +1, best practice, buzz marketing, Facebook page, Facebook vs. Google, Google page, Google Plus, macro conversion, measure for impact, measurement, media metrics, micro conversion, show me the data, social capital, social media marketing, social media measurement, social media monitoring, social networking