Neither Mario Sundar from LinkedIn with his blog, nor Eric Schmidt, Google’s CEO writing a commentary in yesterday’s Financial Times should use their positions as opinion leaders in the blogosphere or business community to voice their opinions about today’s presidential election in the U.S. – they both did …
Posts tagged as:
benchmarking
Fortune 500 corporate blogging: Bob Lutz GM, Jonathan Schwartz Sun, Randy Tinseth Boeing
by Urs E. Gattiker on 2008/11/04 1 views
in c blogging - case studies,c corporate blogging,d business Fortune 500
happy birthday to blog.Daimler.com
by Urs E. Gattiker on 2008/09/30 1 views
Why should we have a blog and what will it do for us? Daimler’s corporate blog (e.g., Freightliner, Mercedes-Benz, Maybach, Smart and other brands) is soon celebrating its first birthday. Time to reflect on its performance, does it deliver the beacon?
Tagged as: benchmarking, c corporate blogging, Daimler, Delta Air Lines, Mercedes-Benz, ranking your blog, Toyota Motors
case study 1 blogging politicians: How do they measure up?
by Urs E. Gattiker on 2008/09/27 · 2 comments 1 views
Political blogs are still rare but ever more politicians are beginning to launch thier own blog – the trickle could be picking up pace. So how well are they doing? We start a series of posts about how well they avoid making the usual mistakes … so do some don’t.
Tagged as: #GoingSolo, benchmarking, benchmarking software, blogging politicians, c micro-blogging Twitter, Going Solo, joining the conversation, Lausanne, ranking blogs, rope to skip, social media
12 rules for blogging politicians: Thou shalt not … rules 5 – 8
by Urs E. Gattiker on 2008/08/23 1 views
in c corporate blogging,e marketing 101 KISS,e marketing 101 serving a need
Social media analytics matter. This post addresses the challenges for blogging politicians, such as the Obama-Biden ’08 dream-team and John McCain’s efforts on Twitter ;-). Politicians are using social media for reaching out to the public more effectively. How effective are they? Ropes to skip ==> we help you move from good practice to best practice when it comes to blogging.
Tagged as: benchmarking, best practice, blogging politicians, brand management, good practice, John McCain, Obama-Biden '08, President Mahmoud Ahmadi-Nejad, reputation management, ropes to skip
social media: Metrics to know and metrics to skip FAQ #2
by Urs E. Gattiker on 2008/07/26 · 1 comment 1 views
If you cannot understand it, don’t measure it. Moreover, there are two critical questions you have to ask yourself when trying to measure your social media or blogging success:
1. What do you want to know? Identify the metrics that have a significant impact on the bottom line – focus on outcome.
2. What are you going to do with data obtained? Get data that will be used to make a decision and ignore the rest.
Tagged as: benchmarking, buzz marketing, indicators, making sense out of data, measure, measuring metrics, ranking, social media buzz, social media success
three metrics: Influence, impact and outcome
by Urs E. Gattiker on 2008/07/16 · 2 comments 1 views
Web 2.0 technologies are here to stay, and social media is becoming an important tool for public relations experts and marketing gurus. This trend has resulted in a growing interest in measurements and metrics that are supposed to help assess one’s progress in the use of social media for brand building, communicating and so on. […]
Tagged as: benchmarking, benchmarking software, impact, indicators, John Culberson, measuring impact, media metrics, return on blogging, social media influence, U.S. Congressmen John Culberson
case study about DHL Express: How its web-based customer service fails once again
by Urs E. Gattiker on 2008/06/06 1 views
Hard Rock Cafe Houston trusts DHL to pick up Jimi Hendrix’s guitar and deliver it to the Hard Rock Cafe in Dublin WITHIN less than 24 HOURS.Our experience with DHL Express would suggest that we would never dare to take that risk with DHL Express. If DHL Express keeps its promise, as the above ad […]
Tagged as: benchmarking, DHL, DHL Express, Hard Rock Cafe, Jimi Hendrix, Post Office, regulation, service levels, social media, standards
social media metrics ropes to skip: What you must do before benchmarking away
by Urs E. Gattiker on 2008/05/14 · 3 comments 1 views
in a analytics smarter & actionable KPIs,a analytics taking action
Are you using Feedburner, Feedblitz, Google Groups, Yahoo Groups or other free services. By doing so, you may antangonize your target audience. So before benchmarking – do some house cleaning first. Recently much attention has been focusing on metrics and benchmarking. We have posted some material ourselves including links to important metrics stuff on the […]
Tagged as: a analytics taking action, benchmarking, blogs measuring hits, buzz marketing, ComMetrics.com, measurement, ranking blogs, social media buzz, social media influence
Twitter: Means getting a better conference experience
by Urs E. Gattiker on 2008/04/18 · 4 comments 1 views
So post-it notes and notebooks is what Twitter is to blogs – a sort of micro-blogging that is becoming ever more popular with users. Some have argued that all this microblogging is helping us to become less effective Some people have compared post-it notes and notebooks to what Twitter is to blogs. However, Twitter is […]
Tagged as: #forrmarketing08, a analytics taking action, benchmarking, benchmarking software, c micro-blogging Twitter, ComMetrics.com, Facebook, Forrester's Marketing Forum 2008, ranking blogs, social media influence, T-Mobile
Daily Me: Benchmarking Arianna Huffington
by Urs E. Gattiker on 2008/04/08 1 views
Web wins in White House race – but besides being good for Arianna Huffington’s daily me blogging – is it any good for you voters out there? More than a decade ago the technology specialist, Nicholas Negroponte, pro-phesied the emergence of the Daily Me – a fully personalized newspaper. During these times, the US presidential […]
Tagged as: a analytics taking action, Arianna Huffington, benchmarking, buzz marketing, ComMetrics.com, editor-in-chief, Huffingtonpost.com, measurement, Paris Hilton again, social media buzz, social media influence, trebled traffic