Posts tagged as:

benchmarking software

6 steps to get started in measurement of social media activities

by Urs E. Gattiker on 2008/05/30 · 3 comments 1 views

in a analytics taking action,b why benchmark successes

Benchmarking is one of the most efficient tools for initiating and maintaining continuous improvements. For smaller firms it means measuring success by the kilogram rater than the ton. Today size and numbers (e.g., visitors, media clips) may be of secondary importance considering reputation, credibility, trust and attraction regarding your product, service & brand. Developing measures […]

Tagged as: benchmarking software, buzz marketing, indicators, measurement, performance appraisal, social media measurement, social media metrics

social media ropes to skip: C-level blogs FAQ #1 what have Southwest Airlines, JetBlue and Delta Airlines in common?

by Urs E. Gattiker on 2008/05/27 · 1 comment 1 views

in c corporate blogging

This starts a series of posts about c-level (CEO, CIO, COO) or c-suite blogging. Here we focus on three airlines and their corporate blogs. All three airlines use social media channels to reach their target audiences in different ways and they all have had their successes and failuresWe have tried to outline some of the […]

Tagged as: airline blogs, benchmarking software, Delta Airlines, JetBlue, ropes to skip, social media disasters, Southwest Airlines

marketing 101: What have high heels, cobblestone pavements & WordPress in common?

by Urs E. Gattiker on 2008/05/21 · 2 comments 8,203 views

in d business Fortune 500,e marketing 101 style matters

marketers & techies struggling with service, it is always a balance between techs and marketers Never ceases to amaze me.In fact it is a question of taking care of the customer or allowing a snotty techie to get away with it, nothing else nothing less. The world of – I care – would certainly represent […]

Tagged as: benchmarking software, buzz marketing, customer service, fashion, high heels, management, social media, stakeholders

marketing 101: what have high heels, cobblestone pavements & WordPress in common?

by Urs E. Gattiker on 2008/05/21 · 1 comment 7,777 views

in d business Fortune 500,e marketing 101 style matters

marketers & techies struggling with service, it is always a balance between techs and marketers Never ceases to amaze me.In fact it is a question of taking care of the customer or allowing a snotty techie to get away with it, nothing else nothing less. The world of – I care – would certainly represent […]

Tagged as: benchmarking software, buzz marketing, customer service, fashion, high heels, management, social media, stakeholders

marketing 101: what have high heels, cobblestone pavements & WordPress in common?

by Urs E. Gattiker on 2008/05/21 12,593 views

in d business Fortune 500,e marketing 101 style matters

marketers & techies struggling with service, it is always a balance between techs and marketers Never ceases to amaze me.In fact it is a question of taking care of the customer or allowing a snotty techie to get away with it, nothing else nothing less. The world of – I care – would certainly represent […]

Tagged as: benchmarking software, buzz marketing, customer service, fashion, high heels, management, social media, stakeholders

social media ropes to skip: Twitter FAQ 3 why should I join and use Twitter?

by Urs E. Gattiker on 2008/05/19 1 views

in c micro-blogging Twitter

Going Solo Live – during the Going Solo conference, some interesting thoughts and issues were shared about Twitter. In the meantime I was trying to convince the editors of HRM the Journal that had just launched a social network to open HRM the Journal on Twitter. I asked my Twitter network and new Going Solo […]

Tagged as: benchmarking software, c micro-blogging Twitter, Dominic Jones, effective benchmarking, FAQ, Going Solo, HRM the Journal, Kevin Anderson, ropes to skip, smart users, social media, Stowe Boyd, Suw Charman, Twitter network, using Twitter effectively

Going Solo with Stow Boyd: crash course in business realities for soloists

by Urs E. Gattiker on 2008/05/16 1 views

in d business Fortune 500

Going Solo Live, follow some guidelines regarding how you run your business and how you relate to your clients – Stowe Boyd shared his thoughts, philosophy and experience with us. I keep blogging about this #GoingSolo, @StoweBoyd. Wrap-up comes tomorrow We have already posted these stories about Going Solo Live here: Going Solo – it […]

Tagged as: #GoingSolo, @StoweBoyd, administration, benchmarking software, buzz marketing, c micro-blogging Twitter, Going Solo, Stowe Boyd

Going Solo panel: Solo in a networked world

by Urs E. Gattiker on 2008/05/16 1 views

in d business Fortune 500

Going Solo Live, learn to manage your work day, get into a routine and avoid making some mistakes the make you less effective. I keep blogging about this #GoingSolo, @Pistachio, @Stephtara We have already posted these stories about Going Solo Live here: Going Solo – it started Going Solo – @Pistachio – how to use […]

Tagged as: #GoingSolo, @Pistacio @Stephtara administration, benchmarking software, buzz marketing, c micro-blogging Twitter, Going Solo, Laura Fitton, Linda Broughton, Stephanie Troeth

Going Solo Martin Roell: Tools and methods to get things done

by Urs E. Gattiker on 2008/05/16 1 views

in a analytics tools,d business Fortune 500

Going Solo Live, learn to manage your work day, get into a routine and avoid making some mistakes the make you less effective. I keep blogging about this #GoingSolo, #Martinroell We have already posted these stories about Going Solo Live here: Going Solo – it started Going Solo – @Pistachio – how to use Twitter […]

Tagged as: #GoingSolo, administration, benchmarking software, buzz marketing, c micro-blogging Twitter, Going Solo, Martin Roell

Going Solo Suw Charman: Balancing working and life

by Urs E. Gattiker on 2008/05/16 1 views

in d business Fortune 500

Going Solo Live, learn to manage your work day, get into a routine and avoid making some mistakes the make you less effective. I keep blogging about this #GoingSolo, @Suw We have already posted these stories about Going Solo Live here: Going Solo – it started Going Solo – @Pistachio – how to use Twitter […]

Tagged as: #GoingSolo, @Suw, administration, balancing work and life, benchmarking software, buzz marketing, c micro-blogging Twitter, Going Solo, managing your work day, Suw Charman, When Passion Becomes Profession

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