Measuring personal ROI from social networking is based on your performance targets and KPIs. We discuss 3 sure-fire tips to get you there.
Posts tagged as:
benchmark
Where is the LinkedIn, Twitter or Xing ROI?
by Urs E. Gattiker on 2012/06/24 · 16 comments 9,356 views
Social media: Lost in translation?
by Urs E. Gattiker on 2012/05/13 · 31 comments 9,128 views
Following best practice helps reduce your risks. But how do you know your translated sales brochure conveys your message correctly?
Tagged as: benchmark, best practice, cross-cultural difference, KPI, reputation, ROI, SEO Google, SME, social CRM, social media
Storied infographics: Why do they fail?
by Karen Dietz on 2012/01/29 · 41 comments 25,389 views
in b why data and infographics help,e marketing 101 serving a need,great guest posts
Statistics and infographics are best understood if used together with a metaphor or analogy. We explain how to make this work for you.
Tagged as: audience, benchmark, best practice, business ethics, buzz marketing, cause marketing, data displays, digital stories, graphic design, infographics, just story it, marketing, measure for impact, measurement, media metrics, metaphor, social media, social media marketing, social media measurement, social media monitoring, social networking, story, visual data, visual narrative, visual storytelling
Social media ROI: 3 things to watch out for
by Urs E. Gattiker on 2011/11/03 · 17 comments 11,137 views
in b why benchmark failures,d business ethics,e marketing 101 cost-benefit ROI,e marketing 101 KISS
ComMetrics benchmarking method: This session addresses the ropes to skip when using offline ad campaigns for promoting social media activities of your brand.
Tagged as: App, Aviva, benchmark, best practice, business ethics, buzz marketing, checklist, Chicago Booth, Facebook, measure for impact, measurement, media metrics, Nobel Price in Economics, online teaching, reputation, reputation management, roi return on investment, Save the Children, social media measurement, social media monitoring, social media ROI, social networking, Sueddeutsche Zeitung, SZ Magazin, tipp, training, webinar, Weiterbildung, workshop
On lies, infographics, and unverified numbers
by Urs E. Gattiker on 2011/10/23 · 32 comments 23,287 views
in a dos and don'ts,d business ethics,f standards - client focus, customer exp.,white papers research
We know about the pitfalls of overblown statistics and graphics, but who takes the time to check and re-check information before mentioning or investing in it on social media?
Tagged as: audience, benchmark, best practice, business ethics, buzz marketing, Econsultancy, measure for impact, measurement, media metrics, men think about sex every seven seconds, MyCouponCodes, Nielsen, reputation management, Richard Scott Design, sentiment analysis, show me the data, social media marketing, social media measurement, social media monitoring, social networking, statistics
SEO is dead: Long live social media
by Lior Levine on 2011/10/12 · 26 comments 15,686 views
We know about the importance of SEO, but who takes the time to check and re-check if it is done right? Lior Levine’s checklist can help.
Tagged as: benchmark, best practice, digital marketing strategy, measure for impact, measurement, online marketing, SEO, show me the data, social media, social media marketing, social media measurement, social media monitoring, social networking, statistics
4 tips for successful tweeting
by Urs E. Gattiker on 2010/05/26 · 20 comments 8,829 views
Dedicated followers are actually interested in your tweets. Perseverance and providing regular content that is valuable to your followers is critical to success.
Tagged as: actionable metrics, benchmark, critical steps tweet, followers, free subscription, key performance indicators, KPI, media metrics, success tip, target audience, text messaging, tweets
ComMetrics weekly review: Highs, lows and oddities in social media
by Urs E. Gattiker on 2010/05/10 · 14 comments 8,743 views
The ComMetrics social media diary is our summary of who we met in the social media space, as well as marketing buzz, metrics trends and tidbits worth sharing.
Tagged as: actionable metrics, benchmark, best practice, buzz marketing, ComMetrics weekly SM review, social media buzz, social media influence, social media measurement, why benchmark SM?
3 blogging principles: Simple yet important
by Deborah Drake on 2010/03/24 · 42 comments 10,136 views
It’s agreed. Blogging can and will help your business when you are consistent, congruent and focus on great content. What is stopping you?
Tagged as: benchmark, best practice, best practice in social media marketing, blog basics, blog metrics, measurement, social media measurement
5 steps beyond viral marketing
by Urs E. Gattiker on 2010/03/17 · 45 comments 16,792 views
A long-term sustainable impact with a corporate blog is much better than a short-term media splash. Follow these 5 steps and tips to make it happen for you.
Tagged as: B2B, benchmark, best metrics, best tools, corporate blogging, improve performance, link popularity, social media analytics, targeted traffic, viral marketing