From the category archives:

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When you sit on a plane, things can pretty scary as this example shows. For 130 passengers, their Lufthansa A320 flight from Munich to Fuhlsbuettel Airport in Hamburg last Saturday could have ended in disaster. The powerful winter storm system called EMMA caused 90 kilometer-per-hour crosswinds on one of the runway’s at the Hamburg airport. […]

good practice or best practice: what shall it be?

by Urs E. Gattiker on 2008/02/21 · 1 comment 1 views

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We have stories filed under the main category: good practice preventing flops (you are here – main category browse down for more info) data and statistics marketing 101 usability and friendliness What is the difference between good practice and best practice? The terms may be used interchangeably but mean different things. Here we outline how […]

What matters is reaching the right people by the right means. A short while back we started this series with: 1 sensible metrics – how to measure success of a blog – the basics It is obvious that instead of measuring quantity, we have to measure quality. Only when we do that will the true […]

using the right media mix does help tremendously The city of Zurich has launched a campaign for better security in online chats We tell you, how and why using social media would have given Zurich a greater bang for the buck The online market features images of pedophilia (nude photographs of children in various poses), […]

8 reasons that speak for having a corporate blog

by Urs E. Gattiker on 2008/01/22 · 2 comments 1 views

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The blogging technology platform, when properly executed, provides boards, customers, management, suppliers with a transparent platform to seriously engage one another on the issues. It can provide you with a low-cost, highly effective means to establish a credible dialogue and allow directors and management to obtain feedback from a wider variety of stakeholders with differing […]