Toyota is trying to rebuild its brand and reputation. We explain how they can improve by taking a page from Old Spice to go viral, fire their ad agency and then…
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e marketing 101 social media trendwatch
Why did Toyota ignore successful Old Spice?
by Urs E. Gattiker on 2011/08/10 · 12 comments 12,243 views
in b why benchmark failures,d business Fortune 500,e marketing 101 social media trendwatch
4 things to know about Google+
by Urs E. Gattiker on 2011/07/20 · 23 comments 13,958 views
in a dos and don'ts,d business SME,e marketing 101 social media trendwatch
Google+ is getting all the buzz and everyone wants to get in on the ground floor, but is it really great or just another waste of time? The answer is, neither.
Tagged as: best practice, Facebook, GClient, gmail account, Google, Google Plus, Google TOS, Google+ as App for your desktop, Larry Page, measure for impact, notification option, purpose, ROI, ropes to skip, social media analytics, social media measurement, strategy, trends2watch
Social media audit: Are YOU the problem?
by Urs E. Gattiker on 2011/06/15 · 8 comments 13,409 views
in e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch,z uncategorized
Social media audit: 3 things you must take care of to convince your boss that your budget is money spent smartly.
Tagged as: analytics, audit, benchmnark data, blog benchmarking, blog metrics, do the baseline, indicators, influence, media measurement, media metrics, media performance, pagerank, performance measures, social media audit hub, social media measurement
Why does engagement fail?
by Urs E. Gattiker on 2011/05/16 · 14 comments 12,409 views
in a dos and don'ts,c social capital,e marketing 101 social media trendwatch
Social media has drastically improved our time use and how we engage with clients. NOT! Find out why and how we changed to improve our ROI (return on investment).
Tagged as: build social capital, client engagement, Desperados, Facebook, Heineken, LinkedIn, social capital, social media measurement, social networking, think outside the box, time management, twitter, why benchmark, Xing
SMART metrics with a BANG: 4 secrets
by Urs E. Gattiker on 2011/05/02 · 13 comments 10,406 views
in a analytics smarter & actionable KPIs,a analytics taking action,b why benchmark analytics,e marketing 101 cost-benefit ROI,e marketing 101 social media trendwatch
Friday’s royal wedding showed Britain at its best and T-Mobile played on that fever with a spoof video that went viral. We discuss its return on investment.
Tagged as: BANG, Key Performance Indicator, most important drivers, operating metrics, Prince William and Kate Middleton, royal wedding, social media ROI, T-Mobile, video goes viral, viral marketing
Social media in crisis: 3 steps to turn the tide
by Urs E. Gattiker on 2011/04/25 · 18 comments 11,459 views
in a dos and don'ts,e marketing 101 social media trendwatch,social media diary,white papers research
Social media has drastically improved our use of time and how we find solutions… NOT! Find out why and how to make it a reality for you and your organization.
Tagged as: assessment tests, client engagement, Google preferences, scientific discovery process, social media measurement, think outside the box, why benchmark
Why do some apps fail?
by Urs E. Gattiker on 2011/03/31 · 5 comments 9,484 views
in d business failures,e marketing 101 social media trendwatch
According to the Huffington Post, the rumors are true! Apps are not helping the New York Times or The Guardian compensate for lost revenue. Why not? Now what?
Tagged as: 2011 trends, analytics, benchmnark data, blog benchmarking, blog metrics, indicators, influence, luxury brand, media measurement, media metrics, media performance, pagerank, performance measures, Ralph Lauren, social media measurement, usability, usefulness
2011 trends: Will iPad2 be Apple’s downfall?
by Urs E. Gattiker on 2011/03/10 · 14 comments 11,377 views
in e marketing 101 KISS,e marketing 101 serving a need,e marketing 101 social media trendwatch
No one has been more successful at getting consumers to pay for digital wares than Apple, but now, they need to tread carefully: we tell you why.
Tagged as: 2011 trends, Apple iPad, Apple iPhone, best practice, Beziehungsmarketing, digital album download, digital music, Google One Pass, iTunes, Peter F. Drucker, social CRM
ComMetrics weekly review: Your social media report to the bosses
by Urs E. Gattiker on 2011/01/24 · 18 comments 11,165 views
in a analysis: gaining insights,e marketing 101 social media trendwatch
Social media monitoring and social media marketing: 3 tips that help you get better metrics to demonstrate the value of social media to your executive.
Tagged as: customer engagement, KPI, opportunity costs, quality management, social media analytics, social media best practice, social media buzz, social media marketing, social media ROI, social networking, twitter
2011 trends: ROI and what social media is NOT
by Urs E. Gattiker on 2011/01/20 · 22 comments 12,057 views
in a dos and don'ts,c corporate blogging,e marketing 101 social media trendwatch
Social media monitoring, social media strategy: 3 facts that show how little social media changes, while making things more difficult.
Tagged as: customer engagement, opportunity costs, quality management, risk management, social media best practice, social media buzz, social media ROI, social networking, social networks, twitter