By now you probably know that diligent work is being done to get the numbers ready to publish the FT ComMetrics Blog Index, which ranks FT Global 500 and Fortune 500 companies’ corporate blogs.
The 2009 index will appear in the Financial Times newspaper’s regular supplement on Digital Business as well as on its webpage (www.ft.com/digitalbusiness) on Wednesday, May 13.
We have described different facets of this project in previous posts:
Five steps to turn buzz into sales
How we found and selected the blogs included on the FT ComMetrics Blog Index
Financial Times: Is blogging good value?
I thought you might benefit from some of my background research on this topic. And I’d appreciate your help in curating this list by providing more details and submitting additional cases.
>> Last update: 12 March 2009
>> Total # of corporate blogs from FT Global 500 companies: 73 (part of a larger and expanding database).
The following examples of companies using social media marketing with the help of blogs are listed in alphabetical order:
Actual FT ComMetrics Blog Index from FT Global 500
- ABB
- Accenture
- Adobe
- Alcoa
- Amazon
- American Express
- Arcelor Mittal
- Aviva plc
- Bank of America
- Bayer
- Berkshire Hathaway
- BNP Paribas – Fortis
- Boeing Corporation
- Chevron
- Cisco
- Coca-Cola Company
- Daimler
- Dell Inc.
- Deutsche Telekom
- e-Bay
- E.ON
- EMC Corp
- Emerson Electric
- Ericsson AB
- Fedex
- Fiat
- France Telecom
- General Electric
- GlaxoSmithKline
- Google Inc.
- Henkel
- Hewlett Packard
- IBM
- InBev
- ING
- Johnson & Johnson
- Johnson Controls
- Kimberley-Clark
- Kraft Foods
- McDonald’s
- Microsoft
- Motorola
- Nestle
- News Corporation
- Nike
- Nissan
- Nokia
- Novo Nordisk
- Oracle
- Petro Canada
- Procter & Gamble
- Renault
- Reuters
- Royal Bank of Canada
- Royal/Dutch Shell
- Samsung Electronics Co Ltd.
- SAP
- Siemens
- Sony Corporation
- Swisscom
- Sygenta
- Telenor ASA
- Telia Sonera AB
- Telstra
- Time-Warner Inc
- Toyota Motor Sales USA Inc.
- Unilever
- Verizon Communications
- Viacom
- Volvo AB
- Wal-Mart
- Wells Fargo & Company
- Yahoo!
:::: If your blog is not on this list (even if your company already has another blog on this list), enter its URL as a comment below. For every company listed, we select the best-performing blog and include it on the index. Some companies (e.g., Microsoft, Deutsche Telekom, Nestlé, Siemens, Volvo) have more than two blogs in our database but only the best one is included in this list, so you may be aware of a blog that we don’t know about. By entering the URL below you can help the company move up in these rankings by providing us with a blog that might perform better than the one we have used here. So please share and contribute below.
Notice anything missing? Whether a Fortune 500 or FT Global 500 blog, leave a link and description in the comments below. The main list will continue to expand to ensure inclusion of all qualifying corporate blogs.
The FT ComMetrics Blog Index ranks FT Global 500 and Fortune 500 companies’ corporate blogs.Please subscribe now so you can claim your personal and/or corporate blog AND trace those that you want to compare yourself to.
For Twitter, please use #hashtag ➡ #FTCBI
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