- Web 2.0 technologies are here to stay, and social media is becoming an important tool for public relations experts and marketing gurus.One development has been the slow but steady increase in CEOs, CIOs and other topc executives blogging – communicating with important stakeholders using new media.
However, is all this social media effort worth the money spent? How will the CEO’s blog affect your firm’s bottom line?
- Find out – read on — we tell you the story as published in the Financial Times.
Every other week we read about the latest twist on social networking and Web 2.0. For instance, groups of friends are now able to track one another’s online remarks wherever they appear on the web. Some chief executive officer may choose to have her blog available on the intranet. Another C-suite member may blog on the internet making the information available for investors, employees, suppliers and customers to see.
Download the version as a pdf file here:
Financial Times – Is blogging good value for the C-suite? 2-pages
Or read the article online here: Read more on the Financial Times website
What do you think?