How should Coke engage with its consumers? Has it moved from broadcasting to engagement yet? The facts and numbers suggest not.
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Coca-Cola’s new marketing map – better?
by Urs E. Gattiker on 2014/02/24 · 10 comments 37,759 views
in e marketing 101 social media trendwatch,social media diary
Super Bowl: Is digital changing Coca-Cola’s choices?
by Urs E. Gattiker on 2013/01/27 · 2 comments 9,699 views
Plenty of cola, beer and car ads with a social media extravaganza. Here are the stats that matter.
Tagged as: benchmark, best practice, buzz marketing, engagement, KPI, media metrics, social media measurement, social media monitoring, sport, Super Bowl, TV audience, Wom, WOM marketing, word of mouth marketing
ComMetrics weekly review: Coca-Cola crashes World Cup, pirates cause mayhem
by Urs E. Gattiker on 2010/06/28 · 9 comments 8,137 views
Summary of trends and flops in the social media space: Ambush marketing and metrics on everything from World Cup to Coca-Cola, Twitter to Gulf of Aden pirates.
Tagged as: buzz marketing, ComMetrics weekly review, social media measurement
4 ways to success: Pepsi and Coca-Cola
by Urs E. Gattiker on 2010/02/17 · 67 comments 24,995 views
This blog post outlines why Pepsi and Coca-Cola’s difficulties effectively mastering social media channels could be an opportunity for your company.
Tagged as: benchmarking, blog metrics, Coca-Cola, cost-benefit analysis, global brands, measurement, NGO, nonprofit, Pepsi, smaller companies, social media measurement, social media monitoring
ComMetrics weekly review: OECD to Twitter, Google via Coca-Cola
by Urs E. Gattiker on 2009/06/27 · 5 comments 11,584 views
in a analytics tools,c micro-blogging Twitter,white papers checklists,white papers research
ComMetrics Weekend – read what your competition does not want you to KNOW about Twitter, Coca Cola, Google, OECD WG on Bribery, another Windows security problem (with system patch) and more.
Tagged as: Angel of Freedom, bettergovernance, carbonfootprint, eco-footprint, info2share, metrics2watch, OECD Economic Outlook 2009, patch2do, policy2watch, Siemens/Nokia Networks, Social Media Diary, things2read, things2view, threats2watch, tips2follow, tools2watch, trends2watch, YouTube
Coca-Cola: Real Thing or myth?
by Urs E. Gattiker on 2009/04/09 · 4 comments 18,255 views
Coca-Cola was busted for so-called ‘kiddy-safe’ adverts in Australia that were misleading. The debacle is irresponsible and has soiled the household brand. We discuss the consequences for reputation and brand, as well as the business ethics implications.
Tagged as: boycott Coca-Cola, brand management, brand vs. reputation, business ethics, corporate governance, Joe Six-Pack, moral compass, obesity, public relations, reputation management, tooth decay, weight gain
Geneva Motor Show: Social media #bigfail
by Urs E. Gattiker on 2014/03/11 · 19 comments 39,309 views
in b why benchmark failures,e marketing 101 cost-benefit ROI
Every car brand tries to reach its customers online and at car shows, but some need to go back to school while others pass with flying colours. Our assessment of your favourite brands.
Going viral with impactful infographics
by Urs E. Gattiker on 2013/07/14 11,893 views
in b why data and infographics help,e marketing 101 serving a need,white papers checklists
What makes a great infographic? How do you make it go viral? 10 warning signs your infographic will sink.
Tagged as: benchmark, best practice, corporate communication, corporate strategy, creating buzz, great marketing tool, KPI, measure for impact, ROI, social media, viral marketing
3 steps to word-of-mouth success
by Urs E. Gattiker on 2013/05/12 9,406 views
in d business Fortune 500,e marketing 101 social media trendwatch
Money and fame can help create buzz, but going viral and selling product is the challenge to master.
Tagged as: buzz marketing, Daimler, Gangnam Style, measurement, Nespresso, Red Bull, social media marketing, viral marketing
Overcoming ranking addiction: Win a copy of my book!
by Urs E. Gattiker on 2013/02/17 · 12 comments 8,312 views
in a analytics smarter & actionable KPIs,a analytics taking action,a analytics tools,a analytics: rating and ranking - who's #1
My new book Social Media Audit: Measure for Impact is shipping. I wanted to give you a chance to get it first!
Tagged as: analytics, audit, benchmark, best practice, blog metrics, buzz marketing, measure for impact, measurement, ROI, social media, social media monitoring