- There are risks if you allow your employees to use Facebook, nevertheless, the risks should be managed properly.
Focus on your business goals, start quick and get your footprint out.
Interoperability between social network and internet will happen, nevertheless scalability is the issue.
Banning Facebook is not the solution as this morning showed attending the social media influence conference in London.
So let me just dive into it without giving you a long introduction.
Ruth Ward #SMIuk08 – “always start with something that has a business priority attached to it…the wrong way to start is ‘we need a blog'”
Lee Bryant shared some of his thoughts:
The real risk is that you trust employees so little so they work around the system to do what they want to do. Realize the reality, allow people to do things and yes there is a cross-over betwen private and work life.
Unfortunately, we at ComMetrics (CyTRAP Labs) while social media folks might believe this is an IT problem it is a legal issue. Hence, risk management and compliance require firms to manage social media properly. In turn, IT people are often forced to either lock things down or try to prevent abuseof the system in one way or the other.
Niall Cook suggested the best way to market a professional firm is to get out the knowledge your firm has acquired.
How does one manage social media
Lee Bryant: It is all made up of people. it is not just about getting your message out, more importantly, people need an opportunity to participate in the communication
What should one measure
Ruth Ward: How do we measure all the successful social media activities. If the posts are supposed to raise awareness 50 subscribers might do it. We focus on business objectives usiness objectives.
Richard Dennison: Can social media help me achieve my objectives. Is the organization connected, sharing. Are our customers happy, are our products deliver the service our customers want. So social media needs to support achieving these goals.
Conversion, networks drive change and findability
SMIuk08 Steckler AoL: great conversations result in disagreement – nevertheless, certain brands consumers do not want to have a conversation withSometimes we do not need a dialogue, it could be linear conversation on a site that has much information about bread making. In this context, the video from such an advertiser as Kenwood can explain how people can save time and hard work beating the dough by purchasing their dough making machine.
Shared interest and regular dialogue with your friends makes them the group of people you might trust the most when it comes to product recommendations.
ComMetrics: Openness on the Internet (social media & Internet) will be a reality, nonetheless, challenges regarding scalability #SMIuk08Refining content distribution – broadcasting (remains important) – people (my.Yahoo) – niche interest (= new mass media – fragmentation – massive tags around the web, tags relate to your personal interests)
Future is niche interest and broadcasting through social media.
Question that was asked of Michael Steckler from AOL by Joanne Jacobs from the audience:
joannejacobs: everyone is still measuring monthly uniques. why? this is clearly an age of rss. #SMIuk08
Michael’s answer was that until there are measures that allow us to get a better picture about influence, footprint and so on, AOL will continue to focus on monthly uniques. Of course, he did not know about our tools for measuring what matters in social media 😉
Bottom Line
Do it, hire intelligent people, take risks while not spending too much money at the same time.
We will keep you posted with more posts – stay tuned – better subscribe to our feed
To find your way, you need a tool that helps you organize your social networks, information and e-mail.
What about non-consumer products…. will we hear more about how social media affects building power plants, houses or selling professional services (e.g., auditing, consulting) this afternoon? Stay tuned.
Tidbits
An experiment what words people associate with a brand:
And then, of course, check out which movie people used the most for a particular brand such as Disney, the results can be surprising
| If this post was helpful to you, please consider stumbling it — watch out: | |
| follow us on Twitter | be the first to know – subscribe |
| My.ComMetrics | ranking your social media efforts |
| test drive the social media race course | rock the boat – do it smarter |
jangles: @drewb there is Qik video as well although wifi not good for live streaming. http://tinyurl.com/5tkv78 (expand
) #SMIuk08
@drewb so far @ Social Media Influence are me & @cybersoc http://tinyurl.com/5ds62e
Pingback: SMIuk08