Are Darren Rowse, Jeff Bullas and Jeremiah Owyang great bloggers or just great self-promoters? We share the tricks of the trade.
From the category archives:
a dos and don’ts
Expert bloggers’ top 5 secrets
by Urs E. Gattiker on 2013/12/12 13,983 views
CEO blogs: Passion, not fashion!
by Urs E. Gattiker on 2013/07/01 · 6 comments 11,007 views
in a dos and don'ts,c blogging - case studies,d business Fortune 500
Corporate blogging: 3 things successful CEOs do differently to make their blog interesting.
Tagged as: 900:98:1.5:05 rule of social engagement, best practice, black high heels, blog engagement, blog metrics, CEO blog benchmark, corporate blog, Daniel L. Doctoroff, Dr Tianyi (TJ) Jiang, KPI, shoe laces, target audience, time budget, viral marketing, why benchmark SM?, word of mouth marketing
Why I love social media monitoring
by Urs E. Gattiker on 2013/06/10 11,790 views
in a analytics taking action,a dos and don'ts,b why benchmark analytics
4 lessons to help you look smart next time you present social media monitoring data to management.
Tagged as: benchmark, best practice, BlogRank, data analytics, defining term, Key Performance Indicator, KPI, social media metrics
Email is dead; long live email!
by Urs E. Gattiker on 2013/03/31 12,654 views
Reduce internal email traffic by 40 percent by using internal social media platforms instead. But will this make staff more productive?
Tagged as: benchmark, best practice, communication, communication theory, infographic, measurement, networking tool, social networking, Summly
Facebook Likes: Is this job applicant a drug addict?
by Urs E. Gattiker on 2013/03/17 17,870 views
You ‘Liked’ Budweiser, Carlsberg, Foster and Heineken on Facebook. What if this results in your car insurance premiums going up? Is this fair?
Tagged as: beer consumption, best practice, big data, car insurance premiums, data mining, discrimination, Facebook, measurement, privacy, recruitment, research paper, social media use., statistical term, user rights
Voodoo metrics: Facing the music
by Urs E. Gattiker on 2013/01/15 · 2 comments 8,144 views
in a analytics: rating and ranking - who's #1,a dos and don'ts
In real estate, location is the be-all and end-all. In social media it is rankings, but can we trust them?
Tagged as: benchmarking, best fashion blog, best practice, big data, buzz marketing, fashion, Milan Fashion Week, Paris Fashion week, rating and ranking, ROI, trust
Business analytics: Arbitrary rankings, anyone?
by Urs E. Gattiker on 2012/11/22 · 15 comments 17,242 views
Most rankings do not measure what matters, such as whether the cost of a degree is worth it – find out which ones do measure what matters.
Tagged as: benchmark, best practice, big data, Bloomberg, business school rankings, Businessweek, data analytics, Financial Times, global MBA rankings, methodology, reliability, validity, why benchmark
The future of customer service
by Urs E. Gattiker on 2012/10/24 · 9 comments 9,843 views
in a dos and don'ts,d business ethics,f standards - client focus, customer exp.
Saving costs makes providing excellent service difficult. This blog entry provides 3 tips to improve customer experience.
Tagged as: benchmark, business ethics, CCO, chief customer officer, client service, creativity, customer experience, customer service, customer support, ethical business, hotel in rome, lifetime customer value, Rome, ropes to skip
Why do infographics fail?
by Urs E. Gattiker on 2012/07/09 · 40 comments 10,025 views
in a dos and don'ts,b why data and infographics help,white papers checklists
The ultimate guide for improving communication: KPIs for assessing ROI using infographics for marketing.
Tagged as: data visualization, infographic, KPI, measurement, media metrics, ROI, sCRM, SEO marketing, social media benchmark, social media best practice, social media marketing, social media measurement, ultimate guide
What satisfies your customer?
by Urs E. Gattiker on 2012/01/15 · 35 comments 13,927 views
Should you use sentiment analysis? If yes, what are the biggest mistakes you want to avoid? We tell you what to watch out for.
Tagged as: best-of-both-worlds marketing, Cebu Pacific Air, clicks, CofaniFunebri, content filter, customer experience, first direct, HSBC, IBM, language, Lindner, marketing trend, measure for imact, measurement, purpose, risqué marketing, ROI, semantics, sentiment analysis, social media, social media measurement, strategy