Do social networks help rescue services during a natural disaster? Does big data allow predicting future events?
From the category archives:
c micro-blogging Twitter
Typhoon Haiyan: Twitter and Flickr to the rescue?
by Urs E. Gattiker on 2013/11/10 · 1 comment 15,095 views
London Games versus NASA: Who won?
by Urs E. Gattiker on 2012/08/09 · 20 comments 12,525 views
in c micro-blogging Twitter,c social capital,e marketing 101 serving a need
While social media failed to make a big mark at the London Olympics, NASA’s Mars Curiosity mission scored a slam dunk.
Tagged as: best practice, business ethics, gold medal winner, media metrics, social media marketing, social media measurement, social media ROI, social networks
Where is the LinkedIn, Twitter or Xing ROI?
by Urs E. Gattiker on 2012/06/24 · 16 comments 9,352 views
Measuring personal ROI from social networking is based on your performance targets and KPIs. We discuss 3 sure-fire tips to get you there.
Tagged as: benchmark, buzz marketing, efficiency, KPI, ROI, social media measurement, social media metrics, social media monitoring, social media ROI, social networking
Twitter chat: Is anybody listening?
by Urs E. Gattiker on 2012/06/10 · 36 comments 12,340 views
Good for business or a wild public meeting? With the many comments in any minute, Twitter chats can turn a bit stressful.
Tagged as: benchmarking, benchmarking software, best practice, brand, buzz marketing, communcation, Fukushima, Haiti, measurement, MrMetrics, natural disaster, social media marketing, social media measurement, social media ROI, stillbirth, twitter
Twitter metrics: The ultimate tools
by Urs E. Gattiker on 2012/04/01 · 64 comments 30,018 views
in a analytics taking action,b why benchmark analytics,c micro-blogging Twitter
Why hashtags and influential Twitter users may not matter. The best tools that help you separate the wheat from the chaff.
Tagged as: Altimeter Group, analytics, benchmnark data, best Twitter tool, blog benchmarking, blog metrics, cost-benefit, indicators, influence, Jeremiah Owyang, measurement, media measurement, media metrics, media performance, pagerank, performance measures, ROI, ropes to skip, sCRM, social media influence, social media measurement
Company failures: Why is Twitter so difficult?
by Urs E. Gattiker on 2012/03/18 · 55 comments 11,470 views
Jeremiah Owyang, Charlene Lee and Guy Kawasaki illustrate why you may not want to use Twitter for your organization.
Tagged as: best practice, buzz marketing, measurement, navel gazing metrics, ROI, sCRM, social media measurement, social networking
Going viral? 4 must-haves
by Urs E. Gattiker on 2012/03/04 · 45 comments 19,656 views
in c corporate blogging,c micro-blogging Twitter,e marketing 101 social media trendwatch,social media diary
Viral marketing and ROI is the question. We explain 4 things that will help create more buzz for your video.
Tagged as: 'sin free' seduction, Carla Bruni-Sarkozy, cause marketing, Cebit, Chrysler, Clint Eastwood, Gillette, McDonalds, Red Bull, Roger Federer, SalesForce, social media cause campaign, Super Bowl
Are you building your Twitter reputation?
by Urs E. Gattiker on 2011/08/17 · 13 comments 16,753 views
Grandma loves Facebook and text messaging. Now on to Twitter. Tricks the world’s oldest Twitter user @IvyBean104 might have passed on if she were still alive.
Tagged as: @IvyBean104, best practice, Identi.ca, measure for impact, Nijapulse, reputation management, Sin Weibo, social media marketing, social media measurement, social media monitoring, social networking, Tehelka, Twitter impact, Twitter is not scalable, Twitter monitoring, Twitter overload, Twitter success, Twitter tool
Twitter lists: Could your usage improve?
by Urs E. Gattiker on 2011/06/08 · 9 comments 9,810 views
This tip-filled guide addresses how Twitter lists can help us keep track of the intel we need to do our jobs better.
Tagged as: build social capital, client engagement, Facebook, LinkedIn, social capital, social media measurement, social networking, think outside the box, time management, twitter, why benchmark, Xing
Privacy and free speech in the UK: Who wins?
by Urs E. Gattiker on 2011/05/30 · 10 comments 11,937 views
A Twitter user posted a list of celebrities who allegedly obtained injunctions to hide details of their private lives. Should privacy override freedom of speech?
Tagged as: buzz marketing, Datenschutz, Facebook, freedom of speech, gossip, Imogen Thomas, Memima Khan, national jurisdiction, privacy, right to privacy, Ryan Giggs, social media marketing, super-injunction, twitter, viral marketing